Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
When companies find a conscience, it can be heartening. Uplifting, even.
Why, Starbucks recently declared that it will charge for paper cups, thereby encouraging either greater care for our Earth or greater profits -- depending on your level of cynicism.
And now Dunkin' Donuts has decided it must, too, face the Earth's impending doom.
It's finally, finally scrapping foam cups.
In a statement on its website, the company announced its intention "to eliminate all polystyrene foam cups in its global supply chain beginning in spring 2018, with a targeted completion date of 2020."
America, indeed, has been lagging behind international markets, where, Dunkin' says, the majority have already switched to paper.
But what will the new paper Dunkin' cup look and feel like, I hear you plaintively ask.
The company calls it "double-walled" and says it will enjoy "paperboard certified to the Sustainable Forestry Initiative Standard and will feature the current re-closable lid that Dunkin’ customers know and love."
Where would Dunkinites be without their re-closable lids?
Of course, the company is having a phase of modernization.
Not too long ago, it began experimenting with a new type of store which sells far fewer, well, donuts.
Worse -- for some, at least -- it renamed these stores Dunkin'. Just that.
Some might pause to consider that a shorter name means less ink used and therefore helps the environment.
The general drift, though, is inevitable.
Even fast-food companies have to care.
What has become of the world?