Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

When you buy a car, you expect that it's a reasonably safe machine, one whose design has been pored over by the world's finest.

Occasionally, though, you end up scratching your head because your warning light keeps telling you something's wrong and your garage tells you there's nothing.

I confess, though, that I've never heard of -- or even imagined -- an issue such as the one just confessed by Honda.

In a notice posted on the National Highway Traffic Safety Administration's website, the carmaker revealed it's recalling 106,683 Ridgeline pickup trucks.

Recalls happen all the time, though a friend who owns a Honda Accord says he's never seen as many as the number his car's been subjected to.

Still, Honda says the Ridgelines have a unique -- and, to my life-addled mind, bizarre -- problem. The carmaker says the 2017,18 and 19 Ridgelines likely need their fuel pumps replaced.

Were they imperfectly made, I hear you wonder. Well, in Honda's words, the core issue sounds absurd: 

Car wash detergents containing sulfuric acid could drain from the truck bed and seep into the fuel pump's fuel feed port. If not fully rinsed off, sulfuric acid seepage can crack the fuel feed port, resulting in a pressurized fuel leak.

No one wants a fuel leak, of course. However, it's the ultimate potential consequence that's quite eye-opening: 

Fuel leakage in the presence of an ignition source increases the risk of a fire.

Essentially, then, you could take your Ridgeline to the car wash and find, at a subsequent moment, that the wash has made it catch fire.

Honda insists that no fires have occurred. Some might wonder though why no one in, say, the design department considered this might happen -- over the three years the truck was released.

We always imagine that the products we buy -- especially the more expensive ones -- have been considered and pored over to the minutest detail.

That may not always be the case.

I always think that the pressures of money must have lurked somewhere in such oversights.

Published on: Feb 17, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.