Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Even the rich get it wrong sometimes.

Which is odd, given how the wealthy seem to be bathing in their good fortune these days, while the rest scrabble around for cash and watch YouTube videos of the rich bathing in their good fortune.

This weekend, then, was the ideal event for the rich to do some bathing: the Fyre Festival.

Should your invitation have been unaccountably caught in your spam folder, you might not know that this was backed by big names of entertainment such as model Bella Hadid and rapper Ja Rule.

It was set for a private island in the Bahamas and promised that guests would stay in "staying in modern, eco-friendly, geodesic domes." Eco-friendliness is vital for the image of the munificent. The organizers promised a "cultural moment created from an alchemic blend of music, art, and food."

I fear the alchemical formula might have been created by rogue scientists. Or perhaps it was hacked by the Russians.

For instead of lavish living and luxurious loucheness, there are now reports of a tent city wasteland. The gourmet food turns out to be a sandwich in a box, with the end beginning to curl upward.

How bad is it? Why, Blink 182 have canceled their appearance. Yes, Blink 182 and you'll miss it.

This all seems quite strange. Some of the tickets to this sybaritic extravaganza cost $4,000. There was even a special VIP package costing $250,000 -- yes, you could bring 11 friends for that money.

On Reddit and Twitter, there is ululation. Some festival-goers plead for rescue.

Some posted tweets of what looks for all the world like a Lord Of The Flies landscape. Or perhaps the set of The Hunger Games.

The Daily Mail quoted this from paying customers Tilly Smith: "There was stuff about it all over social media with celebs talking about it and stars posting about it on their Instagram. We thought we we going to be living it up in luxury instead of slumming it like you normally do at a festival."

Oh. Ah. Living it up in luxury? What sort of a music festival is that?

For its part, the Fyre Festival posted a short message, saying in part: "Due to circumstances out of our control, the physical infrastructure was not in place on time and we are unable to fulfill on that vision safely and enjoyably for our guests."

At least one person, though, sees the irony. Twitterer Aaron Wagner mused: "Ja Rule is truly a hero. He showed rich kids the food and shelter anxiety that millions of Americans feel daily. #fyrefestival."

And then there was Monty Burns III: "How many times has "Do you know who I am?" been screamed in the face of a very frustrated and confused Bahamian?"

You know things are bad when you've become one of the top Twitter trending topics.

What can one learn from all this? That celebs on social media can't always be trusted. Moreover, it doesn't matter how much money you may or may not have. There's no substitute for good organization.

And for those who thought they'd be living it up in luxury? Here's an article about mindfulness.

Published on: Apr 28, 2017
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.