Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
I'll tell you my favorite sort of plane.
An empty one.
Suddenly you have a feeling of well-being, of no one getting in your way, of sheer, glorious space.
However, with airlines packing people into planes more tightly than Japanese Hell Trains these days, it's down to sheer psychological trickery to make you feel that things aren't so bad after all.
A deeply fascinating -- and disturbing -- video from DNews shows the mental lengths plane designers and their airline partners go to in order to make you feel as if you're not packed inside a six-bedroom house with 400 people.
Which, if you fly a Boeing 747, you actually are.
No normal human being would ever want to be in such a confined space with this many people, if they had a choice. Unless this was one hell of a party. Which air travel most certainly isn't.
So designers play tricks on you.
For example, as planes are getting more tightly packed, the windows are getting bigger.
The idea is to give everyone access to a window and therefore to have a connection to the sky.
Yes, our brains really aren't so terribly bright. They can be easily fooled.
The mere thought that you have some sort of visual access to the sky -- however remote -- is soothing for our delicate minds.
And then there's the cabin.
Bring your measuring tape and you'll see that it's at its widest at 50 inches above the floor. Why? Because that's where your gaze is when you're sitting in an airline seat.
What about the lighting? It's there to create moods and dynamic effects. It's there to make you look up.
Honestly, it's the same sort of creepy -- and, no doubt, effective -- nonsense that they try in Vegas when they use lighting to make you forget what time of day it is.
We are weak, airlines are strong.
We are getting ever bigger, seats are getting ever smaller.
So it's down to psychologists to make us believe that we haven't been thrown into jail and actually paid for the privilege.
Seriously, we'll believe anything these days.