Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Youths in underwear?
Millennials sitting at Starbucks, clutching their fifth Frappuccino of the day?
Unctuous PR interns, who believe they'll be the next, oh, Sean Spicer?
Who do you imagine runs corporate Twitter accounts?
Sometimes, corporations manage to tumble into enormous tweeted faux-pas because their Twitterers are on the twit side.
You must decide whether this is the case with American Airlines' Twitter offering on the eve of Valentine's Day.
Here was a gorgeous, moody black-and-white-and-gray shot of the back end of an American Airlines plane.
And there were the words accompanying it: "We found our fifty shades...."
Should you be unfamiliar with the source of this joke -- how was solitary confinement? -- it's a reference to Fifty Shades of Grey. This is a series of books featuring a plethora of (what some people believe is) kinky sex.
The books (and the now two movies) lean toward BDSM sex. Which doesn't stand for Big Demonstrative Sex in a Machine.
You'll be stunned into booking several appointments with your local mental health professional or masseur when I tell you that not everyone on Twitter was transported to ecstasy by this tweet.
For example this, from RelinentK: "lol unfollowed."
Jake Palenske offered: "Kinda works. Anyone who flies them often has to enjoy a little pain and punishment on occasion."
"Softcore porn may not be the best thing to promote," mused Braden. Which left one thinking he may believe that hardcore porn is more American Airlines' thing.
There was more, as Twitterers couldn't help but submit themselves to a reply.
Clubbing Advice was excited: "is mile high club finally permitted or something."
The dominant emotion, though, was on the negative-to-pained spectrum.
"Your old B757 product was certainly an effective dungeon," hissed Jim Byrnes.
"probably not the greatest reference. Maybe Mapplethorpe would be less controversial?" suggested Eric Howell, with consummate artistic grace.
Beer_Monstah wasn't so charitable: "oh has it snowed so you can pull flights, provide zero care and leave people abandoned and helpless again? Nice."
KrissyG offered a reference to the books: "they do think they are dominant to desperate but poor submissive. Christian was at least loyal." (That is Christian Grey, should you have managed to avoid all reference to this literature.)
Perhaps Menso contributed the most product-centric response to American's attempt to bring sexy back: "So did I when you stranded me in Miami this past Saturday night."
I contacted American to ask what had made it come over all steamy. I will update, should the airline wink at me.
As with all communication that grasps at wit, this may have seemed funny at the time -- though goodness knows that there's little funny about airline travel these days, unless you're into very black humor.
Perhaps, to its authors, this tweet even seemed elegant and clever.
Just like the recent American Airlines ad campaign that told passengers that they should behave better on its cramped, rarely pleasant flights.