Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Some like it cold.
I can't sleep when the room around me feels like Miami in July.
Here's what many hotels think about this: "So what?"
A few years ago, hotels worked out that if they could keep the temperature steady -- and only give you a few degrees of it to manipulate -- they could make you feel a lot happier.
I'm sorry, I mean they could make a little bit more money.
So wander into many a hotel in, say, Las Vegas and start fiddling with the thermostat. You'll get about as much luck as you will by putting all your money on zero at the roulette wheel.
I had an entertainment with this a few years ago at the Consumer Electronic Show in Vegas.
My room wouldn't go below 67 degrees. Who can sleep in that? So I called the front desk. They sent an engineer.
"Ah, yes. Hotel policy, 67 degrees," he told me.
I confess I wasn't happy. Next, they sent up the boss. He told me it was hotel policy. I asked him why it wasn't hotel policy to make guests comfortable.
Then I put on my finest, plaintive British accent.
It worked. He pulled out his iPhone and showed me an app. It controlled all the temperatures on every floor. He pushed a couple of buttons and lo, my thermostat suddenly went lower.
A miracle. And at a gadget show, too.
It seems, though, that I wasn't alone. The Wall Street Journal reports that there's a growing resistance among guests. Yes, it's running almost at the same pace as resistance in government agencies that want to tell the truth about climate change.
Some hotel thermostats, for example, have a VIP mode. Yes, one temperature for you and another for the higher, cooler roller.
Some thermostats now work via motion detection, so you have to work out which system you have, do a little research and fight for the right to a good night's sleep.
Or, as I try to do, book hotels that have an ancient mechanism called a window that opens.
Naturally, hotels believe these immovable settings create greater guest comfort.
Naturally, if you believe that you'll also believe beets and french fries is the perfect meal to complement a rare Zinfandel.
Ultimately, hotels are little different from airlines. They're constantly looking for new ways to make money and annoy customers.
Until, that is, customers accept that annoyance as being perfectly normal.