Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Donald Trump is a winner.
Even when he doesn't turn up for debates, he wins them.
How glorious it would be if, should he become president, his method of winning over world leaders is to not meet with them at all.
However, the leading Republican candidate for president succumbs, like so many politicians and business people, to the occasional inconsistency.
This is surely understandable when, in Trump's case, he's spoken so many words in public over the years. The laws of math would suggest not all of them were entirely consistent with words he'd said previously.
Stephen Colbert, however, couldn't resist placing some of Trump's words in stark juxtaposition.
Inspired by the great man's refusal to attend Thursday night's Fox News debate -- it seems Trump was worried that Megyn Fox might ask him something awkwardly fair -- Colbert held his own debate.
Between Donald Trump and Donald Trump.
Or, more accurately, between Donald and Trump.
At one podium was The Donald. At the other, was a Trump whose words didn't necessarily trump The Donald's, but certainly seemed to contradict them mightily.
The Donald thinks Ted Cruz is a nasty guy whom nobody likes. Trump likes him a lot.
The Donald thinks Hillary Clinton was the worst Secretary of State in history. Trump thinks she works really hard and does a good job.
This does make for rich humor, as well as humor at the whims of the rich.
Of course, we're all too ready to point at others and their inconsistencies, just as we wave away our own.
What Trump is laying bare, however, isn't merely how acting big can go a long way to impressing a certain section of America, but how many people don't have the time for details.
He makes broad, possibly unattainable promises -- much like many a brand does.
If there are one or two contradictions buried within, so be it. After all, governments the world over are for one thing and against it shortly afterward.
They support some world leader -- even helping to put him in power -- and then decide that he's a terrible person who must be removed.
Is it all that different in business?
Steve Jobs only though an tablet would be useful on the toilet. Then he launched the iPad.
The founders of Google hated ads, before they suddenly started making the vast majority of their profits from them. Facebook's Mark Zuckerberg knew that people didn't want privacy. This was shortly before he insisted on all sorts of privacy controls, especially when it came to his own personal life.
We are all, at heart, a source of humor. It's just that, like Trump, sometimes we don't see the funny side.