Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

I'm writing this in a hotel room.

But that's only because I've stayed at this hotel for more than 20 years and I'm a sentimental fool. 

Oh, and I once had an indifferent Airbnb experience here in Miami. And the price difference between my hotel and the local Airbnb's is negligible.

Usually when I'm booking a trip, I look at Airbnb first these days. 

I've now had many good experiences, both in the U.S. and abroad.

Indeed, I've had truly wonderful Airbnb hosts -- and apartments -- in Oslo and Lisbon, especially -- that made me never want to stay in a hotel again.

This doesn't worry Marriott CEO Arne Sorenson.

I know this because he told the New York Times's delightful Ron Lieber that he's never even tried Airbnb.

In my naïveté, I'd always thought that one of the principal jobs of a CEO was not just to know your competition, but to get your hands on its product. 

Yet Sorenson explained that "his daughter has [tried Airbnb]. She told him he had nothing to worry about."

What a relief.

Whenever I wonder about a product, all I do is ask one of my Starbucks baristas. If they don't like it, I know it's no good. 

Sorenson, though, expanded his views on Airbnb: "They were the toughest competition when they were offering a true sharing-economy product. The more they get to offering dedicated units, which they've done as they've grown, the more they look like the competition we've faced for decades."

However confident you might feel, the reek of complacency can incite the flames of arrogance.

It's true that Airbnb has strategic challenges.

It may be that ultimately it becomes something different from its current persona. 

What it surely does have, though, is millions of users who have been only too happy to get away from the disturbingly inflated pricing and the nauseating nickel-and-diming of too many hotel groups. (Hey, don't you just love resort fees? In New York.)

These Airbnb users now have an emotional relationship with the brand. Yes, just as they might have once had with certain hotel brands.

I used to seek out the W Hotels (now owned by Marriott) in cities. I can't remember the last time I stayed in one.

Airbnb guests are still prepared to forgive its occasional errors, partly because, as they travel the world, they find hosts becoming friends and apartment life becoming far more enjoyable.

Even if they have to make their own beds.

On my last stay in Lisbon, we had a gorgeous 800 square foot apartment in the middle of the city that was one-third of the price of nearby hotel rooms.

Still, some people at Marriott have apparently tried Airbnb. 

The company's global brand officer Tina Edmundson told Lieber that it was "OK" and "fine."

I know that when my girlfriend tells me something is fine, it means it's anything from dull to disgusting, depending on her precise intonation.

Edmundson expanded on her thoughts by admitting that "her standards might be particularly high."

Or snooty, you might fear. Or just a touch OCD.

"I like the notion that someone professional has been in and cleaned it," she told Lieber.

Coincidentally, here's a disturbing headline I just read: "COURTYARD MARRIOTT. YOUR BEDS REALLY BUG ME ...Allegedly Bitten Guest Sues."

Marriott isn't, of course, the only hotel group to be subjected to such issues. Even Airbnb isn't immune

The point, though, is a simple one. 

A new competitor comes along. It's doing something different. People have warmed to it. Learn from that by really getting to know it and why people love it.

New competitors can be easy to dismiss. Ask then-Microsoft CEO Steve Ballmer.

\n

\n

Yes, that iPhone thing was a real joke.

\n

Imagine what Microsoft shareholders and employees thought about those words a few years later. 

\n

Imagine, too, what Marriott -- and newly-acquired Starwood -- customers might think of Sorenson's, um, (over?)confidence. 

\n

If you're the boss, it's incumbent upon you to experience, not just read or hear about, your competitor's offering.

\n

You never know what you might discover. 

\n

Humility, for example.

","inc_code_only_text":null,"inc_pubdate":"2017-12-17 19:22:00","inc_promo_date":"2017-12-17 19:22:00","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":true,"inc_feature_image_style":"pano","inc_image_caption_override":"Oh, why did he say that?","inc_autid":0,"inc_typid":1,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":true,"inc_react_displayflag":true,"inc_filelocation":"chris-matyszczyk/in-a-few-words-marriotts-ceo-just-offered-a-statement-that-screams-a-lack-of-emotional-intelligence.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":"Arne Sorenson, Marriott, Hotels, hospitality, leadership, management, Emotional intelligence, Airbnb, travel, tourism, competition","inc_column_name_override":null,"inc_newsworthyflag":true,"inc_notepad":null,"inc_track_changesflag":false,"time_updated":"2018-05-17 11:50:03","channels":[{"id":242,"cnl_name":"Best-Kept Travel Secrets","cnl_filelocation":"business-travel","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null},{"id":374,"cnl_name":"Wire","cnl_filelocation":"wire","cnl_featuretype":null,"cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":1}],"categories":[],"primarychannelarray":null,"authors":[{"id":4472,"aut_name":"Chris Matyszczyk","aut_usrid":697574,"aut_base_filelocation":"chris-matyszczyk","aut_imgid":69112,"aut_twitter_id":"ChrisMatyszczyk","aut_title":"Owner, Howard Raucous LLC","aut_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_footer_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_column_name":"Absurdly Driven","aut_atyid":2,"aut_newsletter_location":null,"authorimage":"https://www.incimages.com/uploaded_files/image/100x100/2015_SP_CM-39_69112.JPG","sortorder":null}],"images":[{"id":336746,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Best-Kept Travel Secrets","Wire","Chris Matyszczyk","Columnist"],"meta_description":"That feeling of superiority can be your downfall.","brandview":null,"internationalversion":[],"imagemodels":[{"id":336746,"img_foreignkey":"479719367","img_gettyflag":true,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":"{\"x\":0,\"y\":125,\"h\":928,\"w\":2000,\"img_h\":1334,\"img_w\":2000}","img_tags":null,"img_reference_name":"getty_479719367_2000133420009280125.jpg","img_caption":null,"img_custom_credit":null,"img_bucketref":null,"img_panoramicref":"getty_479719367_2000133420009280125.jpg","img_super_panoramicref":null,"img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"Getty Images","sizes":{"panoramic":{"original":"uploaded_files/image/getty_479719367_2000133420009280125.jpg","1230x1672":"uploaded_files/image/1230x1672/getty_479719367_2000133420009280125_336746.jpg","1940x900":"uploaded_files/image/1940x900/getty_479719367_2000133420009280125_336746.jpg","1270x734":"uploaded_files/image/1270x734/getty_479719367_2000133420009280125_336746.jpg","0x734":"uploaded_files/image/0x734/getty_479719367_2000133420009280125_336746.jpg","1150x540":"uploaded_files/image/1150x540/getty_479719367_2000133420009280125_336746.jpg","970x450":"uploaded_files/image/970x450/getty_479719367_2000133420009280125_336746.jpg","640x290":"uploaded_files/image/640x290/getty_479719367_2000133420009280125_336746.jpg","635x367":"uploaded_files/image/635x367/getty_479719367_2000133420009280125_336746.jpg","0x367":"uploaded_files/image/0x367/getty_479719367_2000133420009280125_336746.jpg","575x270":"uploaded_files/image/575x270/getty_479719367_2000133420009280125_336746.jpg","385x240":"uploaded_files/image/385x240/getty_479719367_2000133420009280125_336746.jpg","336x336":"uploaded_files/image/336x336/getty_479719367_2000133420009280125_336746.jpg","300x520":"uploaded_files/image/300x520/getty_479719367_2000133420009280125_336746.jpg","300x200":"uploaded_files/image/300x200/getty_479719367_2000133420009280125_336746.jpg","284x160":"uploaded_files/image/284x160/getty_479719367_2000133420009280125_336746.jpg","155x90":"uploaded_files/image/155x90/getty_479719367_2000133420009280125_336746.jpg","100x100":"uploaded_files/image/100x100/getty_479719367_2000133420009280125_336746.jpg","50x50":"uploaded_files/image/50x50/getty_479719367_2000133420009280125_336746.jpg"}}}],"formatted_text":"<p><a href="http://www.inc.com/author/chris-matyszczyk"><em>Absurdly Driven</em></a><em>&nbsp;looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.&nbsp;</em></p>\n<p></p>\n<p>I'm writing this in a hotel room.</p>\n<p>But that's only because I've stayed at this hotel for more than 20 years&nbsp;and I'm a sentimental fool.&nbsp;</p>\n<p>Oh, and I once had an indifferent Airbnb&nbsp;experience here in Miami. And the price difference between my hotel and the local Airbnb's is negligible.</p>\n<p>Usually when I'm booking a trip, I look at Airbnb first these days.&nbsp;</p>\n<p>I've now had many good experiences, both in the U.S. and abroad.</p>\n<p>Indeed, I've had truly wonderful Airbnb hosts -- and apartments -- in Oslo and Lisbon, especially --&nbsp;that made me never want to stay in a hotel again.</p>\n<p>This doesn't worry Marriott&nbsp;CEO Arne Sorenson.</p>\n<p>I know this because <a target="_blank" href="https://www.nytimes.com/2017/12/09/business/marriott-starwood-customer-loyalty-program.html?_r=0">he told the New York Times's delightful Ron Lieber</a>&nbsp;that he's&nbsp;never even tried Airbnb.</p>\n<p>In my naïveté, I'd always thought that one of the principal jobs of a CEO was not just to know your competition, but to get your hands on&nbsp;its product.&nbsp;</p>\n<p>Yet Sorenson explained that "his daughter has [tried Airbnb]. She told him he had nothing to worry about."</p>\n<p>What a relief.</p>\n<p>Whenever I wonder about a product, all I do is ask one of my Starbucks baristas. If they don't like it,&nbsp;I know it's no good.&nbsp;</p>\n<p>Sorenson, though, expanded his views on Airbnb: "They were the toughest competition when they were offering a true sharing-economy product. The more they get to offering dedicated units, which they've done as they've grown, the more they look like the competition we've faced for decades."</p>\n<p>However confident you might feel, the reek of complacency can incite the flames of arrogance.</p>\n<p>It's true that Airbnb&nbsp;has strategic challenges.</p>\n<p>It may be that ultimately it&nbsp;becomes something different from its current persona.&nbsp;</p>\n<p>What it surely does have, though, is millions of users who have been only too happy to get away from the disturbingly&nbsp;inflated pricing and the nauseating nickel-and-diming of too many&nbsp;hotel groups. (Hey, don't you just love resort fees? <a href="https://www.inc.com/chris-matyszczyk/how-hotels-mock-customers-with-this-outrageous-nickel-and-diming-trick.html">In New York</a>.)</p>\n<p>These Airbnb users now have an emotional relationship with the brand. Yes, just as they might have once had with&nbsp;certain hotel brands.</p>\n<p>I used to seek out the W Hotels (now owned by Marriott) in cities. I can't remember the last time I stayed in one.</p>\n<p>Airbnb&nbsp;guests&nbsp;are still prepared to forgive its occasional errors, partly because, as they travel the world, they find hosts becoming friends and apartment life becoming far more enjoyable.</p>\n<p>Even if they have to make their own beds.</p>\n<p>On my last stay in Lisbon, we had a gorgeous&nbsp;800 square foot apartment in the middle of the city that was one-third of the price of nearby&nbsp;hotel rooms.</p>\n<p>Still, some people at&nbsp;Marriott <em>have</em> apparently tried Airbnb.&nbsp;</p>\n<p>The company's global brand officer Tina Edmundson told Lieber that it was&nbsp;"OK" and "fine."</p>\n<p>I know that when my girlfriend tells me something is fine, it means it's anything from dull to disgusting, depending on her precise intonation.</p>\n<p>Edmundson&nbsp;expanded on her thoughts by admitting that "her standards might be particularly high."</p>\n<p>Or snooty, you might fear. Or just a touch OCD.</p>\n<p>"I like the notion that someone professional has been in and cleaned it," she told Lieber.</p>\n<p>Coincidentally, here's a disturbing <a target="_blank" href="http://www.tmz.com/2017/01/01/courtyard-marriott-bedbugs-lawsuit/">headline</a> I just read: "COURTYARD MARRIOTT. YOUR BEDS REALLY BUG ME ...Allegedly Bitten Guest Sues."</p>\n<p>Here's <a target="_blank" rel="nofollow" href="http://abc13.com/news/man-claims-san-antonio-hotel-bed-bug-nightmare/2247100/">another one along the same lines</a>.&nbsp;</p>\n<p>Marriott isn't, of course, the only hotel group to be subjected to such issues. Even Airbnb <a target="_blank" rel="nofollow" href="https://quartzy.qz.com/1132556/how-i-fell-out-of-love-with-airbnb/">isn't immune</a>.&nbsp;</p>\n<p>The point, though, is a simple one.&nbsp;</p>\n<p>A new competitor comes along. It's doing something different. People have warmed to it. Learn from that by really getting to know it and why people love it.</p>\n<p>New competitors&nbsp;can be easy to dismiss. Ask then-Microsoft CEO Steve Ballmer.</p>\n<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden;"><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/eywi0h_Y5_U?rel=0" style="position: absolute;top: 0;left: 0;width: 100%;height: 100%;" width="640"></iframe></div>\n<p></p>\n<p>Yes, that iPhone thing was a real joke.</p>\n<p>Imagine what&nbsp;Microsoft shareholders and&nbsp;employees thought about those words a few years later.&nbsp;</p>\n<p>Imagine, too, what Marriott -- and newly-acquired Starwood -- customers might think of Sorenson's, um, (over?)confidence.&nbsp;</p>\n<p>If you're the boss, it's incumbent upon you to <em>experience,&nbsp;</em>not just read or hear about, your competitor's offering.</p>\n<p>You never know what you might discover.&nbsp;</p>\n<p>Humility, for example.</p>","adinfo":{"c_type":"article","showlogo":true,"cms":"inc200786","video":"no","aut":["chris-matyszczyk"],"channelArray":{"topid":"242","topfilelocation":"business__travel","primary":["grow","wire"],"primaryFilelocation":["grow","wire"],"primaryname":["Grow","Wire"],"sub":["travel"],"subFilelocation":["travel"],"subname":["Travel"],"subsub":["biztravel"],"subsubFilelocation":["business-travel"],"subsubname":["Best-Kept Travel Secrets"]},"adzone":"/4160/mv.inc/grow/travel/biztravel"},"seriesname":null,"editorname":null,"commentcount":null,"inc5000companies":[],"inc5000list":{"id":null,"ifl_list":null,"ifl_year":null,"ifl_custom_data_description":null,"ifl_filelocation":null,"ifl_sharetext":null,"ifl_data_endpoint":null,"ifl_columns":null,"ifl_rows_per_page":null,"ifl_filter_columns":null,"ifl_permanently_hidden_columns":null,"ifl_extra_large_hidden_columns":null,"ifl_large_hidden_columns":null,"ifl_medium_hidden_columns":null,"ifl_small_hidden_columns":null,"ifl_extra_small_hidden_columns":null,"ifl_currency":null,"ifl_enable_accent_rule_topflag":false,"ifl_enable_accent_rule_bottomflag":false,"ifl_table_accent_rule_color":null,"ifl_table_header_background_color":null,"ifl_table_header_text_color":null,"ifl_table_row_stripe_color":null,"ifl_enable_filterflag":false,"ifl_filter_background_color":null,"ifl_filter_dropdown_border_color":null,"ifl_filter_dropdown_text_color":null,"ifl_enable_pagination_topflag":false,"ifl_enable_pagination_bottomflag":false,"ifl_pagination_bar_color":null,"ifl_filter_reset_button_color":null,"ifl_methodology":null,"ifl_pubdate":null,"ifl_default_sort":null,"companylist":null},"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":null,"ser_footer_blurb":null,"dayssincepubdate":673,"trackingpixel":"","promotions":null,"inline_script_tags":[],"loadedFully":true,"promoimage":"https://www.incimages.com/uploaded_files/image/970x450/getty_479719367_2000133420009280125_336746.jpg","largepromoimage":"https://www.incimages.com/uploaded_files/image/1940x900/getty_479719367_2000133420009280125_336746.jpg","pubdate":"2017-12-17T19:22:00.000Z","author":"Chris Matyszczyk","authortwitter":"@ChrisMatyszczyk","articlesection":"Grow"},"server951941":{"id":232803,"inc_homepage_headline":"Amazon Just Made a Shocking Admission That Should Truly Worry Every Customer","inc_homepage_headline_ab_test":"","inc_headline":"Amazon Just Made a Shocking Admission That Should Truly Worry Every Customer","inc_filelocation":"https://www.inc.com/chris-matyszczyk/amazon-just-made-a-shocking-admission-that-should-make-every-customer-truly-concerned.html?icid=readmoretext_aut","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_151368933_20001333181884347263_396539.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_151368933_20001333181884347263_396539.jpg","loadedFully":false},"server951942":{"id":230211,"inc_homepage_headline":"KFC Ruled the Roost. Then Chick-Fil-A Did Something Devastatingly Simple (One Statistic Is Astonishing)","inc_homepage_headline_ab_test":"","inc_headline":"KFC Ruled the Roost. Then Chick-Fil-A Did Something Devastatingly Simple (One Statistic Is Astonishing)","inc_filelocation":"https://www.inc.com/chris-matyszczyk/kfc-ruled-roost-then-chick-fil-a-did-something-devastatingly-simple-one-statistic-is-astonishing.html?icid=readmoretext_aut","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_149310502_200013281653767174281_391062.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_149310502_200013281653767174281_391062.jpg","loadedFully":false},"server951943":{"id":235804,"inc_homepage_headline":"145 CEOs Just Wrote To Congress In Support of Gun Control. Two Sons of Teachers Chose a More Shocking Route","inc_homepage_headline_ab_test":"","inc_headline":"145 CEOs Just Wrote To Congress In Support of Gun Control. Two Sons of Teachers Chose a More Shocking Route","inc_filelocation":"https://www.inc.com/chris-matyszczyk/145-ceos-just-wrote-to-congress-in-support-of-gun-control-two-sons-of-teachers-chose-a-more-shocking-route.html?icid=readmoretext_aut","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_831433616_200016002000928041_402104.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_831433616_200016002000928041_402104.jpg","loadedFully":false},"server951944":{"id":235782,"inc_homepage_headline":"The CEO Of Southwest Airlines Just Acknowledged Employees In A Brilliant Way. He Also Showed Customers What His Company Is Truly About","inc_homepage_headline_ab_test":"","inc_headline":"The CEO of Southwest Airlines Just Acknowledged Employees in a Brilliant Way. He Also Showed Customers What His Company Is Truly About","inc_filelocation":"https://www.inc.com/chris-matyszczyk/the-ceo-of-southwest-airlines-just-acknowledged-employees-in-a-brilliant-way-he-also-showed-customers-what-his-company-is-truly-about.html?icid=readmoretext_aut","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_1130248617_2000112415036970189_402051.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_1130248617_2000112415036970189_402051.jpg","loadedFully":false}},"videoHash":{"server951945":{"id":235593,"inc_homepage_headline":null,"inc_homepage_headline_ab_test":null,"inc_headline":"HR Outsourcing Is a Win-Win for This Fast-Growing Small Business","inc_deck":"Once this Inc. 5000 company got to about 25-30 employees, the leadership team realized they could benefit from a PEO solution to manage compliance issues. As it turned out, Insperity helped them navigate growth in more ways than they initially thought.","inc_filelocation":"https://www.inc.com/insperity/hr-outsourcing-is-a-win-win-for-this-fast-growing-small-business.html","video":true,"vidid":"15761","tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/video-image-resized_401553.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/video-image-resized_401553.jpg"}},"gridHash":{},"productHash":{},"user":{"loggedIn":false},"mustReadArticles":{"articles":[],"videos":[],"desktoplogo":null,"mobilelogo":null,"logolink":null,"containedInList":null},"articleBundleHash":{"server951950":{"articleId":"server951940","videos":[],"grids":[],"slideshows":[],"slides":[],"readmorearticles":[232803,230211,235804,235782],"images":["server951946"],"channels":["server951947","server951948"],"authors":["server951949"]}},"articlePage":{"infiniteArticleCollection":[{"articleBundleId":"server951950"}]},"imageHash":{"server951946":{"id":336746,"img_foreignkey":"479719367","img_gettyflag":true,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":"{\"x\":0,\"y\":125,\"h\":928,\"w\":2000,\"img_h\":1334,\"img_w\":2000}","img_tags":null,"img_reference_name":"getty_479719367_2000133420009280125.jpg","img_caption":null,"img_custom_credit":null,"img_bucketref":null,"img_panoramicref":"getty_479719367_2000133420009280125.jpg","img_super_panoramicref":null,"img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"Getty Images","sizes":{"panoramic":{"original":"uploaded_files/image/getty_479719367_2000133420009280125.jpg","1230x1672":"uploaded_files/image/1230x1672/getty_479719367_2000133420009280125_336746.jpg","1940x900":"uploaded_files/image/1940x900/getty_479719367_2000133420009280125_336746.jpg","1270x734":"uploaded_files/image/1270x734/getty_479719367_2000133420009280125_336746.jpg","0x734":"uploaded_files/image/0x734/getty_479719367_2000133420009280125_336746.jpg","1150x540":"uploaded_files/image/1150x540/getty_479719367_2000133420009280125_336746.jpg","970x450":"uploaded_files/image/970x450/getty_479719367_2000133420009280125_336746.jpg","640x290":"uploaded_files/image/640x290/getty_479719367_2000133420009280125_336746.jpg","635x367":"uploaded_files/image/635x367/getty_479719367_2000133420009280125_336746.jpg","0x367":"uploaded_files/image/0x367/getty_479719367_2000133420009280125_336746.jpg","575x270":"uploaded_files/image/575x270/getty_479719367_2000133420009280125_336746.jpg","385x240":"uploaded_files/image/385x240/getty_479719367_2000133420009280125_336746.jpg","336x336":"uploaded_files/image/336x336/getty_479719367_2000133420009280125_336746.jpg","300x520":"uploaded_files/image/300x520/getty_479719367_2000133420009280125_336746.jpg","300x200":"uploaded_files/image/300x200/getty_479719367_2000133420009280125_336746.jpg","284x160":"uploaded_files/image/284x160/getty_479719367_2000133420009280125_336746.jpg","155x90":"uploaded_files/image/155x90/getty_479719367_2000133420009280125_336746.jpg","100x100":"uploaded_files/image/100x100/getty_479719367_2000133420009280125_336746.jpg","50x50":"uploaded_files/image/50x50/getty_479719367_2000133420009280125_336746.jpg"}}}},"channelHash":{"server951947":{"id":242,"cnl_name":"Best-Kept Travel Secrets","cnl_filelocation":"business-travel","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null},"server951948":{"id":374,"cnl_name":"Wire","cnl_filelocation":"wire","cnl_featuretype":null,"cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":1}},"authorHash":{"server951949":{"id":4472,"aut_name":"Chris Matyszczyk","aut_usrid":697574,"aut_base_filelocation":"chris-matyszczyk","aut_imgid":69112,"aut_twitter_id":"ChrisMatyszczyk","aut_title":"Owner, Howard Raucous LLC","aut_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_footer_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_column_name":"Absurdly Driven","aut_atyid":2,"aut_newsletter_location":null,"authorimage":"https://www.incimages.com/uploaded_files/image/100x100/2015_SP_CM-39_69112.JPG","sortorder":null}},"author":{"authorData":{},"isFetching":false,"isFetched":false,"error":null},"companyProfile":[],"channel":{"channel":[],"isFetching":false,"isFetched":false,"error":null},"guide":{"guide":{},"isFetching":false,"isFetched":false,"error":null},"sitemap":{"sitemap":[],"isFetching":false,"isFetched":false,"error":null},"hostname":"node.inc.com","homePage":{"topArticles":[],"packages":[],"isFetching":false,"isFetched":false,"error":null},"ifl":{"ifl":[],"isFetching":false,"isFetched":false,"error":null}};