Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Some airlines attract attention for too many of the wrong reasons.
And that's just United.
Alright, let's stick with United for a moment. It achieved even more bad vibrations after a Flight Attendant told a passenger to put her dog in an overhead bin.
The dog died.
Soon, it was said that more dogs die on United than on any other airline. Which was true, except, as my colleague Bill Murphy Jr. noted, the airline was far more open to flying high risk dogs.
United isn't the only airline that has suffered such a misfortune. Only last month, a dog died on a Delta flight, too.
In such cases, owners will sometimes blame airline staff inattention.
Yet here's a story about another dog on a JetBlue, with a very different ending.
As MassLive reports, last Thursday Darcy, a French bulldog began to fight for breath on a flight from Fort Lauderdale to Worcester, Massachusetts.
She'd been placed by his owners Michele and Steven Burt -- in keeping with airline rules and in the company of the Burt's other two dogs -- below the seat in front.
Three-year-old Darcy was struggling so much -- her tongue and gums were blue -- that Michele Burt unzipped her carrier.
Seeing that Darcy wasn't getting better, she put her on her lap. Naturally, a Flight Attendant explained this was verboten.
Michele Burt, however, explained Darcy needed help.
Would every Flight Attendant, with so many other things to do, have reacted well? You'd hope they would have. You know they might not have.
In this case, Flight Attendants Renaud Fenster and Diane Asher got some ice.
That didn't work well enough. Being a short-nosed dog can bring with it breathing problems.
It turned out, however, that Fenster also has a French bulldog.
With a little quick thinking, he brought an oxygen tank and a mask.
Darcy sat there looking like the plane was suffering an emergency landing and she was the only one who knew it.
Soon, though, she was back to being a bulldog.
Michele Burt is clear about Fenster and Asher.
"I believe Renaud and Diane saved a life," she told MassLive. "Some may reduce the value of the life because Darcy is a canine. I do not."
Every day, Flight Attendants have to make so many judgments about the people -- and, indeed, the animals -- on their flights.
It's not exactly easy to get everything right.
Here, though, they did something out of the ordinary that saved a life. And made their airline look as if it employs caring sorts.