Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

It's easy to forget how simple human impulses can be.

We like to think we're so clever. The truth, however, was observed by the great French writer André Malraux.

He asked a priest what he'd learned from 50 years of hearing confessions. 

The priest replied: "First of all, people are much more unhappy than one thinks...and then the fundamental fact is that there is no such thing as a grown-up person."

This is something marketers miss.

Which is why I want to offer some small adulation to KFC.

The chicken people clearly realized that humans are in a fractured state. Mentally, we're spent. Physically, we're suffering from our mental spending. Emotionally, we just want to feel cuddled.

So KFC paused to consider what might please or at least soothe the countenance of the populace.

And the answer was so simple. 

It created a cat-climber, an effigy of Colonel Sanders himself, and livestreamed the action on Facebook Live for four hours.

Humans could merely gawp or contribute by suggesting actions for the Colonel or even names for the cats.

Moreover, should anyone fall in love with any of these cats they could adopt them via Heaven on Earth Society of Animals in Los Angeles.

The power of cats to emotionally involve has been severely underestimated.

Why, only last night famed Star Trek actor George Takei launched a new app called House of Cats. This attempts to augment the reality of our political situation by participating in it through the feline world.

As for KFC, yes, it's merely trying to sell slightly unhealthy chicken, rather than sink into the deep bucket of political claptrap.

But more than 700,000 people bathed in the spectacle of cats climbing over the Colonel. 

I feel confident each of these people felt better, once they had.

Isn't that what marketing is all about?

Published on: Jul 19, 2018