Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Too many brands think they can be all things to all people.
They rarely stop to wonder that trying to do this makes them look like the person at the party who's gauchely over-familiar and ends up going home alone.
Fast-food brands aren't immune from such a problem. Too often, by sticking rigidly to the middle they come off bland.
Which is rather how I find KFC's slighly greasy product offerings.
Yet when it comes to talking to its customers, the fried chicken people can, on occasion, be deft.
Last year, for example, it (mis)managed to run out of chicken in the UK. A careless organizational happening, that.
Yet it recovered with one of the more talented 3-word apologies that's ever emerged from a corporate throat.
When you think of KFC, it's possible to see it as a little old. Colonel Sanders doesn't get any younger, does he?
Yet, because the company's parent, Yum! Brands, knows it needs to stuff a lot of fried chicken into juvenile mouths, it's managed to make the Colonel a refined sort of creepy.
Which leaves the danger of alienating the more adult types. Moms, for example.
Please do not fear, mothers of America.
For Mother's Day, May 12, KFC has prepared something special for you.
No, not a fine chicken roast. Instead, four free Cinnabon dessert biscuits for every 10-piece order.
And to entice you further, something a touch more sizzling.
I'm sure not every mom will warm to this brazen display of buttock-waggling.
I'm equally sure that a few female commenters on YouTube are appalled.
This is so uncomfortable.
Another described it as:
Then again, one mused:
I wish this was the team at my local KFC.
A U.S. Air Force veteran was equally positive:
Women need to see more men... it's always women! As corny as this is, give us women more men!!!!
I imagine KFC hopes young fast-food eaters will instantly send this video to their moms in order to, who knows, please them and remind them they're the coolest mom in the world.
Because what cool mom would ever reject all those tight-stomached, gyrating men with a complimentary message on their buttocks?
I hear you muttering whether this is wise.
As some brands have shown, if you really want to stand out in a fiercely competitive market, you'll likely offend a person or two in the process.
People's sensitivities are now laid bare around the clock on Twitter and the like.
Yet even getting a second's attention for your wares may involve stripping yourself of certain dignities.
Ads like this are the subject of judgment calls from those pressured to produce results through the ephemeral medium of advertising.
I can imagine the ad agency saying:
So here's a young, sexy Colonel Sanders stripping down to his undies.
And I can imagine the KFC CMO musing:
Yup, that says Mother's Day.