Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

You're going to find this charming.

In theory.

You're going to tell yourself that this is a wonderful idea, spawned from the minds of caring people who just want the world to be, um, a better place.

You're going to participate because you think of yourself as someone who wants meaning in their lives, as well as money in their pockets.

All right, that's the appeal to Millennials.

The rest of you might be wondering what I'm talking about.

Well, I'm talking about LinkedIn.

On November 4, it wants as many people as possible to bring their parents into work.

Yes, just like you've done with your pets and children.

Parents are always an afterthought, poor dears. And after all they did to ensure that you would never ever feel need or pain.

LinkedIn explains it like this: "Ever had a hard time describing what you do at work to your parents? You're not alone, one third of parents don't understand what their children do for work."

How blessedly patronizing that sounds.

Why should parents even want to understand that their little Jocasta sits all day in front of a computer screen, playing YouTube videos, browsing Snapchat on her phone and occasionally working on some fine new app that will deliver dog biscuits to your studio apartment?

For LinkedIn, its Bring Your Parents To Work Day should be your way "to say thank you for the countless ways they've supported you."

Your parents would truly feel appreciated if you dragged them into your soulless open-plan office and poured them a cup of sticky coffee from a dirty machine.

Here's an alternative. If you really want to say "thank you" to your parents, take them out for a very nice dinner. Yes, somewhere they'd actually like to go.

But them a vacation. Don't go with them.

If you really want them to be somehow emotionally associated with your work, give them half your stock options.

Oh, but LinkedIn is marketing here.

Hark at this: "Did you know that 1 in 3 parents don't understand what their child does for a living? Share what your parents think you do, or the best piece of career advice they've ever given you, on social media using #BIYP."

In fact, then, LinkedIn would be only too happy for you to have a giggle about your parents behind their backs. The company just wants you to participate in some way, so that its marketing people can claim vast social media engagement numbers.

Oh, perhaps I'm being too harsh.

Perhaps it's a glorious gesture to bring your parents to your really cool office to meet other really cool people who got high last night and are still feeling a little too mellow.

First, though, maybe it's worth sitting your parents down and having that conversation.

The one where you actually bother to ask your parents what they really feel about something.

Oct 28, 2016