Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
McDonald's is trying everything.
Yes, even fresh meat.
Its business has struggled of late and it's turned its imagination toward anything that might lift it past the sheer number of rivals, who scurry daily for people's attention and nourishment.
I was moved, therefore, by the announcement that McDonald's will be putting its very special Big Mac, Filet-O-Fish, and McChicken sauces into grocery stores.
This seems to be only in Canada for now. The psychology, however, is tantalizing.
It's as if to say: "Look, you know our restaurants are going through some difficult times. We've been behind on mobile ordering and we're getting whipped by the fancier burger joints, as well as healthier poseurs like Starbucks. But you've got a soft spot for us, haven't you?"
The world surely does have a soft spot for McDonald's. Kids grew up with Ronald. Happy Meals actually made them happy.
So why not trade on some of those feelings away from the stores? Why not bring those feelings instead into people's homes?
Why not even allow them to experiment with some of McDonald's best, most secret ingredients and perhaps create a whole new lore for the brand to mine?
What if people start creating different burger--or even non-burger--items that can then be introduced into the McDonald's restaurants?
After all, Starbucks just showed how that can happen.
What if, instead of looking like a brand of limited scope, McDonald's now expresses a flexibility that is surely necessary in our short attention span times?
Of course, the burger chain has already dabbled in the idea of letting its special sauce out into the wild by releasing 10,000 bottles of it, partly to benefit charity. Some bottles are changing hands for small fortunes on eBay.
What else that is quintessentially McDonald's can be marketed for home consumption?
Chicken McNuggets, surely.
And how about beautiful bright red and yellow patio furniture?