Absurdly Driven usually looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
People are craving a return to what they remember as their normal lives.
They know some things might still be different for a while. But their commitment to their trusted brands will, if anything be even deeper. It's only natural.
What are the prospects for McDonald's in the U.S.?
Well, according to the company's new CEO Chris Kempczinski, they're a little worrying.
As Business Insider reported, Kempczinski revealed the company is monitoring supply in the meat industry "literally hour by hour."
The industry has already warned that meat supplies all across America are threatened, as meat processing plants have become hives of coronavirus.
President Trump has ordered them to stay open, but some workers have expressed an unwillingness to go to work in what they see as unsafe conditions.
It's natural, then, that McDonald's executives -- and those of many other food-based companies -- should be worried. The word Kempczinski used was "concerning."
The result is that McDonald's has begun to control the allocation of bacon, sausage and burger patties.
In essence, restaurants can no longer order the amount they (think they) need. Instead, McDonald's will decide how much to send them.
The potential implications for customers seem clear.
A simple miscalculation by McDonald's or a deterioration in the general meat supply could mean customers turn up at their drive-thru and be unable to order their chosen meal.
This news is a reminder of just how much in business involves interconnectedness.
Few businesses are self-sufficient. They rely on other businesses, smaller or larger, for supply, transport or custom.
If one part of that chain is affected, customers suffer.
You might say that in the vast and twisted scheme of our current world, not being able to get a burger isn't the worst thing.
For many people, though, brands such as McDonald's now symbolize a return to the familiar, a belief that nothing has fundamentally changed.
When it does, it's understandable this could stress customers more than some might think warranted.
As if they're not stressed enough already.