Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
America is the land of never enough.
It's the land where too much is regarded as a compliment.
Some might find it odd, then, that McDonald's is being sued for giving customers more than they asked for.
Let's not forget, however, that Americans are picky, too.
And so it is that two customers in South Florida are suing McDonald's for $5 million.
Why? For the heinous crime of putting cheese in their Quarter Pounders.
You might think that cheese is an essential element of McDonald's fine recipe.
Not in everyone's eyes or stomach.
As Local 10 News reports, the two plaintiffs didn't want cheese but say they were forced to have it and then take it off themselves.
Wait, this is fast food. The whole point of it is the lack of effort required on the part of the customer. Was McDonald's really trying to force these people to, well, have it their own way on their own time?
And then, say the customers, there's the cost.
Here they were being allegedly made to pay 30 to 90 cents more for something they simply didn't want.
Moreover, the lawsuit claims that there are other items to which you can add cheese. So if you can do that, why can't you subtract the cheese from the Quarter Pounder?
This, says the lawsuit, constitutes something "deceptive and misleading."
I confess that, once upon a time, I dimly remember having the option of Quarter Pounder or Quarter Pounder with cheese.
I hadn't been aware that this had been disappeared.
Naturally, I contacted McDonald's to ask for its view of the lawsuit and will update, should a reply be delivered.
It must be painful, though, to have its Quarter Pounder painted in such a negative light at this moment.
The burger is the first of McDonald's offerings to get fresh beef -- a concoction I personally tested only last week.
The burger chain would surely prefer the focus to be on that, rather than on the notion that it's forcing cheese down American gullets, or at least into its burgers.
Still, we're a litigious nation, so what might be next?
McDonald's sued for allegedly stopping people from eating too many calories by always having broken ice-cream machines?