Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

It must have felt like the day they began to remove public phone booths.

It seems to be hurting people as much as it will when they won't be allowed to drive cars anymore.

McDonald's, you see, has just begun to introduce a change in its restaurants. And it's one of the painful kind.

No longer will you be able to buy Hi-C Orange Drink. Or, as it's technically known, the Hi-C Orange Lavaburst.

How could the company do this? Well, it's apparently decided to replace Hi-C with a "proprietary" drink called the Sprite TropicBerry.

I haven't tried it, but my guess it will be sickly sweet.

You might think that no one cares. I might think you should go to Twitter. Currently, Hi-C is one of the top trending topics in the US because Hi-C drinkers don't want to be taken to the berried tropics.

They want the same drink they've been enjoying for the last 20 years or more. Twitterers are spinning in disbelief -- in one case, literally -- as they begin to understand the magnitude of the pain they're going to experience.

McDonald's hasn't officially admitted to what it's doing. On Twitter, however, it's beginning to sheepishly come clean.

"We like to evolve our menu, so we change it up from time to time. Hope you find a new favorite!" said the company to one pained customer.

Actually, the McDonald's Twitter account said variations of the same thing to a lot of customers. I've counted 25 in just the last few minutes.

Of course, a lot hangs on this new TropicBerry concoction. Can it possibly complement the delicate flavors of the Big Mac and large fries?

Or will it fight like overly alcoholic red wine attempting to dominate the sophisticated taste of a New Zealand lamb chop?

I fear there may be marches in the streets. I fear Happy Meals may suddenly become sad.

The president really needs to look into this. I see him as a Hi-C Orange sort.