Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Many great ideas come and go.

A few come, delight and stay.

It's always worth considering in advance, though, how your customers might react when you release your idea into their wild.

Which makes me wonder how much the very clever marketing people at McDonald's thought through their latest product idea.

The notion was to release a McPickle Burger.

The description was enticing:

Juicy, flavoursome pickles layered between melted cheese, ketchup sauce and toasted sesame seed buns.

It would surely please the health-conscious, as well as the unreasonably dedicated pickle lovers.

Indeed, when the Australian arm of McDonald's announced it, some customers were moved to paroxysms of delight.

Sample:

Omg it's a burger designed for me.

People can be so self-absorbed, can't they?

There was, though, a slight drawback.

The McPickle Burger was a joke.

Yes, this was a mere April Fool's jape, one that perhaps hadn't entirely been considered in depth.

Which drove more than one customer to tear at their hair, rend their garments, and ululate into their social media receptacles.

Sample: 

omfg if this is april fools joke imma be mad. Why does this have to be an april fools prank.

You might hope that McDonald's would somehow salvage its faux-pas.

We know there's a lot of love out there for our famous pickles, and the McPickle Burger has certainly got people talking about them. We're glad Australians have enjoyed our April Fools' joke!

Ah. Oh.

That does come across as tastelessly uncaring.

Couldn't McDonald's have offered a little hope, or at least a few kind words of understanding for its feelingless duping? 

Then again, one commenter saw something truly sneaky here: 

It's a brilliant test market. Soooooo much #outrage I bet they add it to the 'secret' menu.

From such errors of judgment, great profits can still be made.

You just have to know how to handle your customers now. You know, to make them feel good again.

Published on: Apr 2, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.