Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

It was the new product launch that launched a thousand tirades.

Well, perhaps a few.

McDonald's Australian arm concocted an April Fool's joke that tried to inspire customers with a new burger.

It consisted, purportedly, of "juicy, flavorsome pickles layered between melted cheese, ketchup sauce and toasted sesame seed buns."

Which it would have done had it existed. 

Naturally, some customers were angry it wasn't real.

Naturally, McDonald's apologized for its attempt at entertainment. Well, it offered a statement that was largely a pat(ty) on its own back: 

We know there's a lot of love out there for our famous pickles, and the McPickle Burger has certainly got people talking about them. We're glad Australians have enjoyed our April Fools' joke!

This didn't deter an American mom from seeing if she could get one at her local drive-thru.

Tabitha Brandjes says she found a way to create the burger without asking for it directly.

And she has a video to prove it.

She calmly asks for it like this: "Can I order a cheeseburger? Can I have no burger on that and 25 pickles?"

The reply from the McDonald's employee was quite charming: 

On the side or on the sandwich?

It was as if this was just a normal order.

To add to the normality, Brandjes orders some pancakes.

Next, she takes her purchases home and tries the McPickle Burger out on her kids, dividing it in two, as if Solomon was her mentor.

The kids purport to love it. Some might feel they are fine actors.

When the controversy first emerged, I wondered aloud whether one day soon this joke would suddenly start appearing as a real thing at real McDonald's restaurants.

If more customers such as Brandjes start ordering in this way, it may happen.

It's strange how something can start as a joke and then take on a momentum that no marketing department could have conceived.

Wouldn't it be pulsating if McDonald's suddenly found itself with a huge unintended hit?

Published on: Apr 4, 2019
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