Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

These are confusing times.

I'm not sure whether this is the Season of Goodwill or whether it's a disgrace what's happening in our country.

I am sure, though, that a story told by a United Airlines passenger suggests that the goodwill-to-all-humans idea isn't quite dead.

This is the tale of an elderly woman on a United Airbus A319 struggling to get to the bathroom.

On FlyerTalk, a fellow passenger described the scene like this: 

She spent a good 3-4 seconds at each row steadying hands on the seat backs (coming from around Row 10). As I realized what was happening before and before [sic] I would have walked her up with my arm she was already making her way past row 1.

It seems that no one thought to help the woman. Until, that is, on her way back: 

A few minutes later I look up and see the F FA doing a 1/4 squat while she walked and the woman was behind her hands on each shoulder steadying herself as she walked back to her seat.

Isn't this the embodiment of humanity, humility and, indeed, customer service?

To submerge yourself, even for a few moments, so that someone else can be helped is such an affecting act that it can cause positive emotions to rise.

Indeed, as the fellow passenger, handle JVPhoto, admitted: 

Maybe it was the time of year, the amazing week I had heli-skiing in Canada or maybe the thought that neither of my two living grandparents would ever be able to travel alone. Thankfully I had my sunglasses to put on as I started to get a bit misty eyed. 

A simple gesture, a helpful posture and, I imagine, a whole planeload of passengers looked on in admiration.

And all it took was a little kindness, married with a little imagination.