Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

You don't care, do you?

You're going to do it anyway. 

You're going to pile as many things into your bag and hope for the best. 

Because that's what you've always done and there's (almost) always a nice Flight Attendant on hand to help you shove it into the overhead bin.

Southwest Airlines wants you to stop and think.

It's appealing to your conscience. It's begging you not to be quite as selfish as you have been for the whole of your life.

I know, it's an absurd aim, but here we are.

Here we are with Southwest adding a Bag Sizer to its app.

Yes, you can now use your phone for yet another entirely pointless exercise. This is the Augmented Reality we were all promised.

You're at home. You scan the floor with your phone's camera. Then you scan your bag, making sure the handle is down.

Finally, the app tells you that your bag is within the regulation dimensions.

What a victory that must be. 

Oh, but halt your cheering. When you're done the app admits that the Bag Sizer is merely:

A fun way to think about your luggage. Regardless, Southwest employees will handle your bags based on current policies, not this app.

Yes, the Bag Sizer is a waste of your valuable time. 

Your bag may be grabbed and shoved into the hold solely at the discretion of a (smiling) Southwest employee.

Still, you don't care anyway, do you? 

You're going to pack your bag and see if you can get away with it.

Because that's who you are. 

So you'll use the Bag Sizer and then you'll laugh at it. 

After all, it's just supposed to be fun, right? 

Published on: Nov 18, 2018