Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

When eras end, it's something a very fine thing.

I certainly don't miss talking to people on the phone or wearing short trousers to school.

For Southwest Airlines, however, certain things have become ingrained.

The idea of no assigned seating, for example. The employment of Flight Attendants possessed with a sense of humor, too.

And peanuts.

These used to be a symbol of an airline that offered Peanuts Fares.

Every time you fly Southwest, even if your flight is a hop and a skip without a jump, you still get the peanuts.

Well, only until the end of this month.

Southwest just announced that the Peanuts Era is over.

It offered me a statement, that read in part: 

Peanuts forever will be part of Southwest's history and DNA. However, to ensure the best on-board experience for everyone, including customers with peanut-related allergies, we've made the difficult decision to discontinue serving peanuts on all flights beginning August 1.

It's unclear whether complaints from allergy sufferers recently increased.

The airline hopes, however, that its pretzels and other snacks will soften the blow of the peanuts' disappearance.

Ultimately, the airline said, its goal is "to create an environment where all customers --including those with peanut-related allergies -- feel safe and welcome on every Southwest flight."

Peanut allergies are potentially life-threatening and up to 2 percent of people suffer from them and similar nut allergies, so it's remarkable that Southwest has continued serving peanuts for so long.

Perhaps nostalgia held it back. However, as the airline itself was quoted by Points, Miles and Martinis:

At the end of the day, no one can argue that it's our People and the Hospitality you deliver that set us apart, far more than peanuts ever could.

Perhaps one or two extreme peanut-lovers will argue it, but hopefully not too enthusiastically. 

Somehow, though, I can't imagine the airline now advertising Pretzel Fares

You don't really want customers to think your prices are twisted.

Published on: Jul 10, 2018