Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

You're probably not quite over it, but I'm going to make it worse for you.

The Starbucks Unicorn Frappuccino attracted so much attention that you might have guessed this wouldn't be the end of it -- even if it was only supposed to be out there for four days.

It seems, however, that a new mythical animal has already been creeping through the floorboards of some Starbucks stores, ready to envelop imaginations until humans can scream no more.

Welcome, please, to the Dragon Frappuccino.

This appears to have emerged a few days ago, after a Starbucks ran out of the ingredients -- blue gloop, pink gloop, sprinkles of stuff -- for the Unicorn version.

There arose, flaming, the Dragon version. On Instagram, legend has it that this purple and lime green concoction is better tasting that its single-horned predecessor.

More clues emerged a couple of days later, when a Starbucks appeared to have the Dragon Frappuccino as its Store Exclusive.

You'll want to know what's in this thing.

"It's a green tea frap with vanilla bean powder and some berry cup swirl, I think," claimed Instagrammer Varin_Thorn.

\n

Which sounds utterly (please add your own adjective here).

\n

I suspect one or two people -- some of them baristas -- wish this was the end of it. I fear, though, that it isn't.

\n

I perused some of Instagram's more painful depths and discovered that one enterprising barista has tried to create a Mermaid Frappuccino.

\n

And so we now live in a world of drinks as mythical as some companies' profits.

\n

It surely won't be long before there's a Mothman Frappuccino and a Cyclops Frappuccino.

\n

There won't be a human in America who won't want to try a Sasquatch Frappuccino.

\n

When marketing begins underground, you never know the depths it might reach.

","inc_code_only_text":null,"inc_pubdate":"2017-04-26 17:59:36","inc_promo_date":"2017-04-26 17:59:36","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":true,"inc_feature_image_style":"pano","inc_image_caption_override":"Whatever will they think of next?","inc_autid":0,"inc_typid":1,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":true,"inc_react_displayflag":true,"inc_filelocation":"chris-matyszczyk/starbucks-already-has-a-mythical-successor-to-the-unicorn-frappuccino-and-its-oh.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":null,"inc_column_name_override":null,"inc_newsworthyflag":false,"inc_notepad":null,"inc_track_changesflag":false,"time_updated":"2018-05-17 11:50:03","channels":[{"id":25,"cnl_name":"Marketing","cnl_filelocation":"marketing","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":true,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null}],"categories":[],"primarychannelarray":null,"authors":[{"id":4472,"aut_name":"Chris Matyszczyk","aut_usrid":697574,"aut_base_filelocation":"chris-matyszczyk","aut_imgid":69112,"aut_twitter_id":"ChrisMatyszczyk","aut_title":"Owner, Howard Raucous LLC","aut_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_footer_blurb":"Chris Matyszczyk advises clients about advertising and marketing through his company Howard Raucous LLC. His work has won many awards and MediaPost named him the Most Influential Person on Madison Avenue.","aut_column_name":"Absurdly Driven","aut_atyid":2,"aut_newsletter_location":null,"authorimage":"https://www.incimages.com/uploaded_files/image/100x100/2015_SP_CM-39_69112.JPG","sortorder":null}],"images":[{"id":194556,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Marketing","Chris Matyszczyk","Columnist"],"meta_description":"Is it even more gaudy? You decide.","brandview":null,"internationalversion":[],"imagemodels":[{"id":194556,"img_foreignkey":"522607568","img_gettyflag":true,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"getty_522607568.jpg","img_caption":null,"img_custom_credit":null,"img_bucketref":null,"img_panoramicref":"getty_522607568.jpg","img_super_panoramicref":null,"img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"Getty Images","sizes":{"panoramic":{"original":"uploaded_files/image/getty_522607568.jpg","1230x1672":"uploaded_files/image/1230x1672/getty_522607568_194556.jpg","1940x900":"uploaded_files/image/1940x900/getty_522607568_194556.jpg","1270x734":"uploaded_files/image/1270x734/getty_522607568_194556.jpg","0x734":"uploaded_files/image/0x734/getty_522607568_194556.jpg","1150x540":"uploaded_files/image/1150x540/getty_522607568_194556.jpg","970x450":"uploaded_files/image/970x450/getty_522607568_194556.jpg","640x290":"uploaded_files/image/640x290/getty_522607568_194556.jpg","635x367":"uploaded_files/image/635x367/getty_522607568_194556.jpg","0x367":"uploaded_files/image/0x367/getty_522607568_194556.jpg","575x270":"uploaded_files/image/575x270/getty_522607568_194556.jpg","385x240":"uploaded_files/image/385x240/getty_522607568_194556.jpg","336x336":"uploaded_files/image/336x336/getty_522607568_194556.jpg","300x520":"uploaded_files/image/300x520/getty_522607568_194556.jpg","300x200":"uploaded_files/image/300x200/getty_522607568_194556.jpg","284x160":"uploaded_files/image/284x160/getty_522607568_194556.jpg","155x90":"uploaded_files/image/155x90/getty_522607568_194556.jpg","100x100":"uploaded_files/image/100x100/getty_522607568_194556.jpg","50x50":"uploaded_files/image/50x50/getty_522607568_194556.jpg"}}}],"formatted_text":"<p><em><a href="https://www.inc.com/author/chris-matyszczyk">Absurdly Driven</a> looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. </em></p>\n<p></p>\n<p>You're probably not quite over it, but I'm going to make it worse for you.</p>\n<p>The <a href="https://www.inc.com/chris-matyszczyk/starbucks-has-created-a-craze-that-is-truly-driving-people-crazy.html">Starbucks Unicorn Frappuccino</a> attracted so much attention that you might have guessed this wouldn't be the end of it -- even if it was only supposed to be out there for four days.</p>\n<p>It seems, however, that a new mythical animal has already been creeping through the floorboards of some Starbucks stores, ready to envelop imaginations until humans can scream no more.</p>\n<p>Welcome, please, to the Dragon Frappuccino.</p>\n<p>This appears to have emerged a few days ago, after a Starbucks ran out of the ingredients -- blue gloop, pink gloop, sprinkles of stuff -- for the Unicorn version.</p>\n<p>There arose, flaming, the Dragon version. <a target="_blank" href="https://www.instagram.com/p/BTGAxVTlSqI/">On Instagram</a>, legend has it that this purple and lime green concoction is better tasting that its single-horned predecessor.</p>\n<p>More clues emerged a couple of days later, when a Starbucks appeared to have the Dragon Frappuccino as its Store Exclusive.</p>\n<p>You'll want to know what's in this thing.</p>\n<p>"It's a green tea frap with vanilla bean powder and some berry cup swirl, I think," <a target="_blank" href="https://www.instagram.com/p/BTLG_hMl7gz/">claimed Instagrammer Varin_Thorn</a>.</p>\n<p><iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-0" frameborder="0" height="707" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BTGAxVTlSqI/embed/?cr=1#%7B%22ci%22%3A0%2C%22os%22%3A2239.8450000000003%7D" style="background: rgb(255, 255, 255); border: 1px solid rgb(219, 219, 219); margin: 1px 1px 12px; max-width: 658px; width: calc(100% - 2px); border-radius: 4px; box-shadow: none; display: block; padding: 0px;"></iframe><iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-1" frameborder="0" height="743" id="instagram-embed-1" scrolling="no" src="https://www.instagram.com/p/BTLG_hMl7gz/embed/?cr=1#%7B%22ci%22%3A1%2C%22os%22%3A2244.3600000000006%7D" style="background: rgb(255, 255, 255); border: 1px solid rgb(219, 219, 219); margin: 1px 1px 12px; max-width: 658px; width: calc(100% - 2px); border-radius: 4px; box-shadow: none; display: block; padding: 0px;"></iframe><script defer="defer" src="https://platform.instagram.com/en_US/embeds.js" type="text/javascript"></script></p>\n<p>Which sounds utterly (please add your own adjective here).</p>\n<p>I suspect one or two people -- <a href="https://www.inc.com/chris-matyszczyk/why-starbucks-baristas-are-rebelling-against-the-unicorn-frappuccino.html">some of them baristas</a> -- wish this was the end of it. I fear, though, that it isn't.</p>\n<p>I perused some of Instagram's more painful depths and discovered that one enterprising barista has tried to create a Mermaid Frappuccino.</p>\n<p>And so we now live in a world of drinks as mythical as some companies' profits.</p>\n<p>It surely won't be long before there's a Mothman Frappuccino and a Cyclops Frappuccino.</p>\n<p>There won't be a human in America who won't want to try a Sasquatch Frappuccino.</p>\n<p>When marketing begins underground, you never know the depths it might reach.</p>","adinfo":{"c_type":"article","showlogo":true,"cms":"inc137216","video":"no","aut":["chris-matyszczyk"],"channelArray":{"topid":"25","topfilelocation":"marketing","primary":["grow"],"primaryFilelocation":["grow"],"primaryname":["Grow"],"sub":["mktg"],"subFilelocation":["marketing"],"subname":["Marketing"]},"adzone":"/4160/mv.inc/grow/mktg/mktg"},"seriesname":null,"editorname":null,"commentcount":null,"inc5000companies":[],"inc5000list":{"id":null,"ifl_list":null,"ifl_year":null,"ifl_custom_data_description":null,"ifl_filelocation":null,"ifl_sharetext":null,"ifl_data_endpoint":null,"ifl_columns":null,"ifl_rows_per_page":null,"ifl_filter_columns":null,"ifl_permanently_hidden_columns":null,"ifl_extra_large_hidden_columns":null,"ifl_large_hidden_columns":null,"ifl_medium_hidden_columns":null,"ifl_small_hidden_columns":null,"ifl_extra_small_hidden_columns":null,"ifl_currency":null,"ifl_enable_accent_rule_topflag":false,"ifl_enable_accent_rule_bottomflag":false,"ifl_table_accent_rule_color":null,"ifl_table_header_background_color":null,"ifl_table_header_text_color":null,"ifl_table_row_stripe_color":null,"ifl_enable_filterflag":false,"ifl_filter_background_color":null,"ifl_filter_dropdown_border_color":null,"ifl_filter_dropdown_text_color":null,"ifl_enable_pagination_topflag":false,"ifl_enable_pagination_bottomflag":false,"ifl_pagination_bar_color":null,"ifl_filter_reset_button_color":null,"ifl_methodology":null,"ifl_pubdate":null,"ifl_default_sort":null,"companylist":null},"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":null,"ser_footer_blurb":null,"dayssincepubdate":908,"trackingpixel":"","promotions":null,"inline_script_tags":["<script defer="defer" src="https://platform.instagram.com/en_US/embeds.js" type="text/javascript"></script>"],"loadedFully":true,"promoimage":"https://www.incimages.com/uploaded_files/image/970x450/getty_522607568_194556.jpg","largepromoimage":"https://www.incimages.com/uploaded_files/image/1940x900/getty_522607568_194556.jpg","pubdate":"2017-04-26T17:59:36.000Z","author":"Chris Matyszczyk","authortwitter":"@ChrisMatyszczyk","articlesection":"Grow"},"server898691":{"id":232803,"inc_homepage_headline":"Amazon Just Made a Shocking Admission That Should Truly Worry Every Customer","inc_homepage_headline_ab_test":"","inc_headline":"Amazon Just Made a Shocking Admission That Should Truly Worry Every Customer","inc_filelocation":"https://www.inc.com/chris-matyszczyk/amazon-just-made-a-shocking-admission-that-should-make-every-customer-truly-concerned.html?icid=readmoretext_aut","slideshow":false,"tilefeatureimage":"https://www.incimages.com/uploaded_files/image/300x200/getty_151368933_20001333181884347263_396539.jpg","tilefeatureimageX2":"https://www.incimages.com/uploaded_files/image/600x400/getty_151368933_20001333181884347263_396539.jpg","loadedFully":false},"server898692":{"id":230211,"inc_homepage_headline":"KFC Ruled the Roost. 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