Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Starbucks is afraid of going stale.
Yes, like the occasional chocolate croissant I get served there.
Its latest refreshing idea, though, might take a little getting used to.
Starbucks just started serving sushi.
While you allow your extremities to shudder and your innards to return to their former, natural positions, please let me elaborate.
Welcome to the new Starbucks sushi burrito.
This, in case you have somehow missed it, is the coffee chain's latest attempt to ride on the coattails of the latest food trend.
You see, Starbucks wants to be more of a go-to place not just for revivification at breakfast, but for edification at lunch.
And it wants the cool, food-forward types to lead the charge toward the coffee chain.
It's experimenting with this new sushi burrito in Chicago, as part of its Mercato menu.
I can feel you, though, still being concerned about the potential freshness of raw fish at Starbucks.
Please don't worry. This sushi burrito has no fish.
It's merely sushi rice and shredded chicken accompanied by bits of cucumber, pickled cabbage, onions, and avocado with tomatillo salsa and lime crema.
This is all wrapped in a sheet of nori, to make you believe that you've stepped out of your office and into a glorious lunch joint in Tokyo.
I should add that this new concoction isn't officially called a sushi burrito.
Instead, it has the much more Japanese-sounding Chicken Maki Roll.
I can just imagine your local sushi joint, fearing that Starbucks is threatening its business, immediately adding a Chicken Maki Roll to its menu.
Or, of course, it might just find the concept a little too, well, foreign.