Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Starbucks knows that the morning coffee routine can be dull.
Moreover, it's always fancied itself to be a little Italian.
Not that you can really see that from its rather high-street corporate presence.
The coffee chain's management has, though, always wished it could make Starbucks the place that you can go at any time of day, not just when you have a hangover.
So it's going to start serving cocktails.
Italian-style, you understand.
As the Seattle Times reports, a new Seattle Reserve Starbucks will enjoy such delicacies as olives, parmigiano reggiano and, oh, cocktails such as Aperol and Campari.
And when do Italians partake of such delicacies?
Why, on their way to do doing something else.
"We want to be a part of the community and are looking forward to being a stop on the way to sporting events, on the way to theater, on the way to concerts," Starbucks' Shauna McKenzie-Lee told the Seattle Times.
Starbucks fancies that the cost of retail rental will come down, just as the chain starts serving items with far more margin.
While encouraging people to get happy and feel more, well, cosmopolitan.
Much will depend, of course, on how these Reserve stores feel and whether they can create the sort of atmosphere where those with time and money on their hands want to linger.
It's hard to create something that feels authentic.
And this sort of strategy depends so much on the emotional side of the spectrum.
Are you prepared to let Starbucks be your local bar?
Or will it remind you a little too much of your difficult mornings?