Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Some companies have a simple strategy for dealing with politics: They give money to both parties.
That way, they tell themselves, they'll always have the right allies.
Now that Donald Trump is president, however, the calculations may be a little more delicate.
Can a company be seen to support policies that the majority of voters didn't favor and that are surrounded by all sorts of rumors, some emanating from the highest levels of intelligence?
And then there's Trump's presidential style, which some regard as less than presidential.
When the president issued an executive order banning immigration for people from seven Muslim-majority countries, many CEOs stayed silent.
Some tech CEOs spoke out. Their businesses hire many immigrants on H-1B visas.
Of these CEOs, some offered muted tones that had been crafted not to offend, but to at least offer some form of hope to their employees.
Howard Schultz, CEO of Starbucks, took a slightly different approach. Long a critic of Trump, Schultz published an email to his staff in which he laid out his own thoughts and fears. He also outlined what the company intends to do.
His words weren't faint.
"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," he said.
This wasn't, he said, just a personal view.
"I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack," he said.
Then he turned to the actions the company intends to take.
He promised that the company will reimburse employees who participate in the Deferred Action for Childhood Arrivals Program, by means of which those who are undocumented and came to the U.S. as children can get work permits and temporary residency.
He affirmed the company's commitment to continue to do business in Mexico.
Perhaps most controversial on his list of will-dos--at least in some quarters--is his promise to hire 10,000 refugees over the next five years across the 75 countries in which Starbucks does business.
Perhaps, when you do the math, it doesn't sound like that much.
It is, though, a clear social and political statement, one with which some of his employees--and many of his customers--will surely not agree.
But isn't it better to know what your CEO thinks and what he or she intends to do? Clarity goes a long way in management, especially if it's backed up by genuine actions.
This is something, many would say, that the president is proving, too. He's doing what he said he'd do, seriously and literally.
Many large and influential companies have so far remained silent, perhaps moved by legal advice or, gosh, government contracts. Perhaps they're just waiting for the promised tax benefits that will flow because of the new regime.
Schultz, by contrast, offered an appeal for his employees to be more politically active.
"If there is any lesson to be learned over the last year, it's that your voice and your vote matter more than ever," he said.
It's not exactly your average CEO's statement, is it?