Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It's alright having a beatific smile and an astonishing ability to make shots from neighboring counties.
One does, though, also get the impression that Stephen Curry might even be a decent sort of human.
Somehow, the Golden State Warriors guard seems remarkably well-balanced for a sports star and still manages to express his views. Forcefully, even.
Still, when 9-year-old Riley Morrison wrote to him complaining that his Curry 5 shoe didn't come in girls' sizes, Curry responded with a promise:
I am sending you a pair of Curry 5's now AND you'll be one of the first kids to get the Curry 6. Lastly, we have something special in the works for International Women's Day on March 8th and I want you to celebrate with me!
Yeah, yeah, some might have thought.
Come celebrate with me. We'll take a couple of pictures and you can watch us play the Nuggets.
It's all marketing, after all.
Yet here we are. Tomorrow is March 8th. International Women's Day.
And, as sports business reporter Darren Rovell revealed on Twitter, Curry has kept his promise in a truly thoughtful way:
4 months ago, Riley Morrison, 9, wrote a letter to Steph Curry asking why the Currys weren't in girl sizes. He said he'd change it. Tomorrow, on International Women's Day, Under Armour is selling the Curry 6 'United We Win', in girl's sizes, with a sockliner designed by Morrison!
That's just one way to celebrate with Morrison.
It's so much more, though.
Instead of asking her to be a symbol or just a guest, Curry actively involved her in the design of the shoe.
How many kids would dream that might happen?
How much more, though, is this a statement of something powerful, something that shows good intentions can translate into action and have ramifications far beyond International Women's Day?
4 months ago, Riley Morrison, 9, wrote a letter to Steph Curry asking why the Currys weren't in girl sizes. He said he'd change it. Tomorrow, on International Women's Day, Under Armour is selling the Curry 6 "United We Win, in girl's sizes, with a sockliner designed by Morrison! pic.twitter.com/VmWRXCxLlo-- Darren Rovell (@darrenrovell) March 8, 2019