Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Maneuvering your way up the corporate ladder might pay off.
That startup idea of yours might really take off.
And when it does, you might want to take off in something more exclusive than just dull old first class.
It's all very well being up the front of some ordinary commercial flight, knowing that there are ordinary people stuck somewhere in the back, squeezing their bodies into seats smaller than doll's house rocking chairs.
But what about true luxury?
Even in ordinary first class, you'll still find some dreary people who have managed to secure an ill-deserved upgrade.
Here's something you might wish to consider instead: an all-luxury flight.
This is less a teeny private plane than a Ritz-Carlton in the sky.
There's only room for 84 select guests.
It has a dining room that positively reeks of leather.
It has seats that stretch even further than your credulity as you rose to the top.
It's the sort of plane that will put a song in your heart.
Sadly, a seat on a Crystal AirCruise isn't going for a song. Flights are set to begin next year and prices start at $50,000.
Given, though, that the idea is to cruise in a Boeing 777-200LR or a 787-8 Dreamliner to various exotic locations over 14, 21 or 28 days, perhaps it's a steal.
It is, at least, a bargain for those who have stolen a march on their competition or even stolen $100 million as they walked out of their CEO position.
And then there's the food.
Crystal claims it will be based on a Michelin-star menu.
For Crystal, of course, this is a mere brand extension. It's already a cruise company.
As its CEO Edie Rodriguez explained: "Even the savviest travelers and guests who have sailed on our award-winning ocean cruises many times will relish brand new opportunities to explore places impossible to reach by water, all with Crystal's signature personalized service and the highest standard of luxury at every point of travel."
Even the savviest travelers and guests, eh?
But what are we going to do with the less savvy ones? Have fish and chips available and claim the fish was personally caught and sworn at by Gordon Ramsay?
Offer a Philadelphia cheesesteak whose meat comes from regal cows?
That's the thing with luxury. It rather has a limit.
If you're flying around for 28 days and eating Michelin-star food all the time, don't you get bored of it? Especially if you're stopping at exotic locations where you commune with the simplest and most glorious elements of life?
I fear you may not be convinced.
You want to get up in the air, smell the leather and sample a snifter of 100-year-old whiskey.
Just pray there's no turbulence.
There's little worse than spilling vintage alcohol all over your white pants.
All rich people wear white pants on vacation, don't they?