Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Think of all those cities, pulsating with excitement, wondering if Jeff Bezos will offer them the nod and the wink.
The process around choosing Amazon's second headquarters has become a little like The Bachelor.
Who will get the final rose? And who will be left with tears and thorny problems?
Judging by the betting, Atlanta is the favorite. At 3/1, it's significantly ahead of Austin, Boston, and Toronto.
I'm about to throw all these betting chips up in the air.
For Scott Galloway, the marketing expert who predicted that Amazon would buy Whole Foods, insists it's utterly clear where Amazon will actually put HQ2.
In an interview with urban studies expert Richard Florida, published by CityLab, Galloway spoke with utter confidence.
"Three possibilities: New York, New York, and New York. This entire bidding thing is a ruse," he said.
Ah, so New York gets the rose and 199 cities get the ruse?
Still, a ruse that sucks in so many cities seems a touch far-fetched.
For Galloway, though, the reasoning is simple.
"The most important thing for them is the ability to attract and retain the best talent in the world. And the best young tech talent in the world wants to live in either New York or San Francisco. Every other city is a distant third," he said.
Galloway did concede that L.A. and Boston might have a chance. Which was clearly good of him.
But New York? Which currently stands at 14/1?
Does Bezos want all that noise?
I confess that I used to live in New York and found it quite dull.
I know, I know. You think it's the most exciting place in the world.
I did enjoy walking to the theater and to the Garden to see excellent concerts and terrible basketball.
I tended to find, though, that -- in the business world, at least -- it contained far too many people who talked about how hard they worked, rather than those who actually worked hard.
Moreover, the weather was infernal for most of the year, the transportation system wasn't entirely idyllic, and the restaurants, well, see above. They talked a good game hen.
Still, the expert has spoken. Galloway insists that young tech talent is fed up of sitting on buses to go to the burbs.
The vital employees of the future want to be able to roll out of bed and into the office.
Or roll out of the office and into bed. And they want to live in New York.
So there we have it. There's your spoiler. Amazon is going to the city of the spoiled.