Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

You're sitting on a plane, desperate to get off.

It rolls toward the gate and you're already gripping your seatbelt, ready to unclip it.

It's a pity you can't see the man waving his fluorescent little light sabers. He's the one trying to get the plane in line for the gate.

Oh, look, he's wearing a blindfold.

That doesn't seem too helpful. In fact, it seems a touch dangerous.

Why is he doing this?

Naturally, you can blame Netflix

I had to tolerate the infernal publicity for the streaming movie Bird Box for weeks before it came out.

This steaming lump of supposed horror is the one where Sandra Bullock has to do things blindfolded or the monsters will get her.

A deep and meaningful foundation for a horror movie, if ever there was one.

So deep and meaningful that people all over the world are putting on blindfolds in order to, who knows, chase away their own demons, look manifestly silly or just desperately attract attention.

As my colleague Bill Murphy Jr. reports, Netflix even told people to be careful doing this.

But not to stop doing it, of course. Because, hey, marketing. And, hey, Netflix really likes this sort of marketing especially. It's called free marketing.

This ramp agent footage may or may not have been shot at Newark airport. It may or may not have featured a ramp agent who was there to help a plane come into its gate. 

But you know someone, somewhere will get hurt.

Astonishingly, not everyone can do their job blindfolded -- although for a few people I can think of, it actually might help.

I certainly wouldn't suggest the Baltimore Orioles slugger Chris Davis is one of those people.

But I have a friend who's an Orioles fan and she definitely thinks it would help.

Published on: Jan 3, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.