Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

My good friend -- now sadly deceased -- Howie Sapolsky wanted to show me what tailgating and Jets culture was all about.

It turned to be about whining a lot about how the Jets could possibly have a quarterback like Ken O'Brien.

Which was odd because O'Brien, the first quarterback to ever enjoy a perfect quarterback rating, was really quite good. 

Immediately after the game, the players went on strike.

Not just the Jets' players, it's true. I couldn't have blamed them if they had, however.

I can't help thinking, then, that little has changed in the Jets' firmament.

These days, one can go through several months -- or even years -- forgetting the Jets exist.

For them, the mediocre is excellent, the abject merely normal.

So when I heard the reaction to the team's new Nike uniforms, I heard the echoes of happy times gone by.

Should you have been wrapped up in a new stress-reduction technique or sequestered on a grand jury, you may not know that the Jets unveiled a new uniform this week. 

It was their first real update for 20 years. 

The fans already want another. 

For them, you see, these new uniforms are painful. They're not persuaded by the (allegedly) new shade of green. (Gotham Green!)

They're not moved by the (alleged) resemblance to the CFL's Saskatchewan Roughriders.

Well, let me tell you that the Roughriders have won the CFL's Grey Cup -- Canada's Super Bowl equivalent -- four times.

The Jets have won the Super Bowl once. They haven't even made the playoffs since 2010.

Isn't it time to be a touch more humble.

Oh, what am I saying? In New York, humble comes just before trampled upon.

Yet please take a look at the sporting horizons in America's most windbaggy city.

Only the Brooklyn Nets are worth watching. And they're in Brooklyn. 

Perhaps, then, fans should look less at the jerseys and the rest of it, though I have to say, the helmets look lovely --

Please, instead, listen to this tale.

In 2007, I used to regularly wander to the Oakland Arena to watch my Golden State Warriors.

The uniform -- blue and orange with a hideous italic and a lightbolt motif that could only be called naff -- was uglier than your average congressperson's mind.

Yet that year the Warriors scraped into the playoffs as a number 8 team. 

In the first round, they beat number 1 seed Dallas in a series that had me leaping off my seat more often than a Fox News viewer watching MSNBC.

Last week, Stephen Curry -- oh, yes he wore that shirt once -- turned up at the Arena wearing an Andris Biedrins 2007 jersey.

Curry has been complaining to management that the team -- which has won three out of the last four NBA Championships -- wasn't given 2007 throwbacks to wear this year.

The moral to fans, therefore, is that you'll adore these unis if your team wins.

The moral for business owners is: Don't always listen to your customers' first reactions.

Time can do wonders for your product.

Surely you can remember just how much those who (claimed to) know laughed when they first saw the iPhone

Published on: Apr 5, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.