Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
So about those green unity cups that Starbucks released.
How did they work?
I suspect not as well as Starbucks had hoped, given some of the tweets I've been seeing in the last 24 hours.
Still, just like presidents, along comes another one. Another cup, that is.
Actually, that's not quite true.
You see, Starbucks didn't want to have the same hooh, hah and brouhaha it had last year over its plain red holiday cup.
So it's releasing 13 new designs. Yes, 13.
Isn't that unlucky for some? Not according to Starbucks. It says it asked customers to provide this year's designs. And it's chosen only the finest ones.
You might wish to peruse these 13 cups and wonder what some of the less fine ones will have looked like.
The chosen ones, you see, well I suspect they might generate some controversy of their own.
A couple look like a brain scan of a migraine, one slightly less intense than the other.
One has Christmas lights on it, but the first time I looked I thought it was barbed wire.
Naturally, that one came from someone in New York.
And Good Lord, there's even a special one with a wooden wreath for cold drinks.
Oddly, I do imagine that at least a couple of Starbucks's cold drinks taste like sweetened wood.
It's unclear, though, which cups you'll find where.
The company says: "13 customer designs were selected from six countries to represent the collective spirit of the holidays around the world. Their designs will be showcased on the holiday cups served in the more than 25,000 Starbucks stores in 75 countries."
I can just imagine the scene now.
I'll walk into my local Starbucks and baristas Kurshina and Marie will be pulling two fighting customers apart, as they tear at each other's hair.
She got the barbed wire cup! Why did I only get the birch forest?
About that birch forest cup. If you ask me, it looks a little like English wallpaper circa 1969.
Still, you'll be delighted that Starbucks is going back to being festive after last year's plain excursion.
Oh come, then, all ye faithful. And be art lovers, not fighters.