Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Everyone thinks they can create a startup and make billions.

I blame Jesse Eisenberg and Justin Timberlake for fostering this illusion.

Still, most fledgling business leaders think they have to go to Stanford, meet the right VCs and create a very short distance between hey and presto.

It's weak thinking. 

There's a far better, more life-affirming way to get to the top.

Take your startup idea to the Polar Bear Pitching competition.

Unlike many of these pitchfests, you can pitch for as long as you like. 

You may, though, want to keep your presentation reasonably short, as you have to make it in a hole.

A frozen hole.

A frozen hole in Oulu, Finland.

In fact, you have to stand waist-deep in this hole that's been carved out of the frozen Baltic Sea.

The faint of heart, the lily-livered and the excessively Silicon Valley will immediately balk at such ingenuity.

But that's because their ideas generally lift off with the words The Lyft of.... 

It's the PC upgrade from The Uber of....

The organizers of Polar Bear Pitching, a non-profit, have far more exalted standards.

They explain that the temperature might be -30 degrees Celsius.

So bring some sweaters. 

"Here you can really show in a very concrete way, how far you are willing to go for your business. It is easy for investors to see who is serious about their work," say the sadists behind the event, which takes place on February 6-7.

In a very concrete way? Your body may be in a very concrete way by the time your pitch has reached its end. 

Still, the organizers tease with this: "If you're lucky, you may even have an aurora borealis above you."

If you're really lucky, you'll come out of this alive, too.

The closing date for applications is January 23. 

So gird your loins, practice your most chilling expressions. 

This could be your big break. 

If your idea is that good, make it a stone cold certainty.

Published on: Jan 21, 2018