Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

If you've learned one thing over the past weeks and months, it's not to assume that things are always going to stay the same.

This is the case in so many different areas of life.

Cars will soon drive themselves, while we drive ourselves crazy. Worse than that, pillars of our community are melting before our very eyes.

No, I'm not merely talking about your favorite politicians or TV news anchors.

Take McDonald's, for example. It's even tampering with the recipe for its Big Mac. It's creating burgers that aren't like anything you might associate with the word.

And now you're about to find McDonald's on planes.

As the Toronto Star reports, McDonald's has entered into an agreement with Canadian airline WestJet to serve a version of its McCafé coffee on flights.

McDonald's was actually in competition with Starbucks for this privilege.

And if you'd like a suitably cringeworthy quote from the company, I have it here for you, courtesy of McDonald's Canada's president and CEO John Betts.

"We've always believed that the sky is the limit for McCafé -- and today this officially rings true," he said.

How long did it take the finest, most expensive PR people to concoct that?

You might think this entirely innocuous news. It's not as if the seductive aroma of McDonald's French Fries will suddenly be wafting through all WestJet's planes, is it?

Or is it?

Please allow me to paint you a marketing picture.

McDonald's is struggling a little. It's recently made more announcements that insist fast-food might soon not be as you know it.

It needs to completely redefine its relationship with its customers. Meanwhile, every airline on earth is looking to nickel, dime and whine while it pockets ever more cash from captive customers.

WestJet is known for its clever, lower-priced ways. Why wouldn't it start to serve, say, Big Macs and Chicken McNuggets if it can get a fine deal on such delicacies?

You might still think I'm dreaming twisted thoughts and I confess this does happen on occasion.

However when WestJet's CEO Gregg Saretsky was asked whether the airline might start to offer Chicken McNuggets, he replied: "Possibly."

He did add, though: "We really want to make sure we get the coffee right first."

Some might see that as anything but a "no."

And, really, can McDonald's on a flight be any worse than most airline food you've ever tasted?

I hope the French Fries don't get soggy, however. That really would be painful.

Published on: Nov 24, 2016
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.