Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

There's always a dinner party where someone tells a bad joke.

My own unscientific research suggests that on only 14 percent of occasions does that person know it's a bad joke. 

Let's be forgiving, though. That person might have drunk too much. He might have personal issues beyond his peculiar odor. And sometimes, despite the bad joke, the timing might be perfect.

Marketers have less of an excuse.

Before ads are created, hordes of self-righteous types pore over every aspect of commercial messages before they confront public eyes.

What, then, were the marketers are British bakery Greggs thinking when they replaced baby Jesus in a nativity scene with a sausage roll?

A sausage roll with a bite taken out of it, no less.

I want to be charitable. We're talking Christmas, after all.

Perhaps this image was intended to be an artistic commentary on original sin. 

Perhaps it was an entreaty to humanity that Christmas has become something of a flaky feast and we need to return it to its spiritual roots. 

Alright, the defense rests due to fatigue.

Someone, somewhere at Greggs must have realized that this image could cause a slight stir. And that is, just possibly, why they did it.

Yes, this was merely a PR image intended to peddle Greggs's advent calendar. Which might make you wonder what the other images were.

The Virgin Mary embracing a Cornish Pasty? A slice of bread with God's face staring out of it?

Actually, one of them was Santa eating a pasty.

You'll be stunned into refusing your next three meals when I tell you that Greggs issued this statement: "We're really sorry to have caused any offense. This was never our intention."

Of course not. Our intention was to suggest that God is the food of love and if you love food, you'll love God at Christmas.

You might imagine, though, that religious groups have railed against this image.

Why, it's even worse than when Starbucks Holiday Cups became so very non-Christian (allegedly). 

The Brits, though, tend not to use their religion (if they still have any) as a cudgel, which can happen in certain other countries. 

Here's one reaction that might stun those who fancy themselves deep believers.

And then there was British radio host James O'Brien, who asked a caller to "Spell Jesus for me. Now say it backwards."

(I pause for your outrage or mirth.) 

Ultimately, Greggs got what it wanted. A sausage of publicity wrapped in a flaky pastry of outrage.

Was it worth it? We'll have to wait to see how much gold, frankincense, and myrrh they made at Christmas, won't we?