Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Political advertising is like any other advertising.

Except that it made with less money and it's even more irritating.

Usually, it consists of a depiction of the opposing candidate as Beelzebub's love-child, and an image of the advertising candidate as someone St. Michael the Archangel would hold up as his version of Tom Hanks or Meryl Streep.

Occasionally, it just does the latter, believing it will convert the multitiudes in a quasi-religious manner.

Yes, the occasional political ad attempts lunacy, but it's usually the sort of lunacy seen in regional car dealer ads.

And then there's this.

It was made on behalf of Democratic candidate for Congress in Minnesota, Dean Phillips.

Please, mine isn't a political bent here. I've seen too many politicians far too close-up to think about them in any sort of positive manner.

Instead, I'm moved by the fact that it's possible not to shout, scream or even harangue in order to charm. Yes, even in a political ad.

This ad is, indeed, an attempt to criticize Phillips' opponent, Erik Paulsen, as being something of a hologram.

But it's executed with such a mellow cleverness and attention to detail that I imagine at least one or two people will give it pause for thought.

It's especially painful, in a country that's currently so polarized, that most political candidates seem to want to present themselves as fine extremes.

This leads to ads that make your eyes go numb and your eardrums weep.

Here, though, he presents a slyly entertaining way of making the viewer think that Paulsen is up to little good, with hectoring cast aside. 

It's not as if a single ad will save Phillips from being sullied by one sort of grimy stench or another.

But if you're thinking about marketing your own brand -- personal or commercial -- it's always worth considering that real human beings have to watch and listen to your pitch.

Think about what might them feel at least marginally good.

Published on: Sep 20, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.