Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
I confess, though, that news of a new airline policy escapade has rendered me temporarily insensate.
I've spent several hours since learning of this news in a gradual attempt to calm what remains of my emotions.
For this is the tale of a famous airline that's decided to actually give passengers something.
As the South China Morning Post reports, Cathay Pacific is increasing its baggage allowance for economy customers.
I'll pause for you to reconnect with your bearings.
From September 15, the lowly coachers will get an extra 10 kg of allowed checked baggage.
Yes, that's 22 lbs. Or the amount of weight you'd love to lose but never will.
I did write recently about German airline Condor, which gave passengers an extra kg of baggage allowance if you declared you were carrying a real paper book to enhance your intellect.
This, though, was just a promotion. Cathay's move feels dangerously like a goodwill gesture.
Economy passengers aren't used to being given things for free. Unless you're talking annoyed looks from irritable cabin crew members.
What could have possibly made Cathay Pacific do such a thing as give passengers something they'll actually appreciate?
The South China Morning Post says that a Cathay spokesman explained the airline felt this would "benefit passengers."
This reasoning wafts somewhere between quaint and insane.
When was the last time an airline instituted a policy to benefit passengers?
Why, British Airways passengers are fuming because the airline has taken away their second meal on many long-haul flights and replaced it with a small chocolate bar.
Which must make Cathay passengers think that there has to be a catch attached to this apparent act of altruism.
Well, Cathay is increasing the excess baggage charges for certain destinations, but this baggage allowance gesture does seem like a bizarre positive.
There must be another angle to this, I hear you grumble.
Who would dare look a gift airline in the cockpit? I would.
I did a little research and discovered that Singapore Airlines already has a 30 kg allowance in economy. Could Cathay merely be trying to keep up with others?
Oh, why resist this gesture? Why not celebrate the mere idea that an airline wants to do good? A little good, at least.
After all, American Airlines recently added exciting new baggage fees on certain flights. Some of these fees actually involve surge pricing.
Imagine the glee of passengers discovering that.