Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Every day is a new day for airline CEOs.
A new day in which they can invent a new way to make a little more lucre.
Just, you know, for the sheer kicks and giggles of it.
Is there, though, a limit?
American Airlines' CEO Doug Parker admitted not so long ago that he'd love to stuff his airline's planes with even more seats, but his employees desperately tug on his hair to stop him.
Here, though, is a new, inventive idea that might upset one or two people.
Please try not to throw things. Before the end of this article, at least.
You see Qantas CEO Alan Joyce would like to fly non-stop from Melbourne and Sydney to London.
Last weekend, you, see, the airline flew the first-ever non-stop service from Perth, on Australia's west coast, to London.
But now Joyce has to dream bigger.
So, as the Sydney Morning Herald reported, he's thinking about launching Cargo Class for these long flights.
No, it's not like United Airlines used to do with dogs. Well, not exactly.
Instead, the idea is to offer sleeper berths similar to trains. Also, an area in which passengers can exercise.
Although, if I'm wanting to sleep, I'm not sure I would enjoy someone grunting outside my berth as they do one more blessed push-up.
He admitted that this was "out there."
Somehow, though, airlines have a way of occasionally getting things in there, if there's money to be made.
Personally, I'm fascinated by the notion of sleeper berths.
If you have to fly 20 hours or more without stopping, it's surely easy to lose both mental and physical bearings. And ball bearings.
Perhaps, if the cargo holds were nicely decorated, they might offer a truly comfortable ride.
Perhaps you could find exercise partners and even play a little football down there.
Frankly, could it be any worse that being cooped up in an Economy Class seat for all those hours?
What a world it would be if, one daysoon, you could meet a friend who told you they were flying First Class?
"First Class?" you'd reply. "Who does that? Everyone who's anyone is in Cargo, don't you know?"