Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It used to bill itself as the world's favorite airline.
It's often been held up as a symbol of decency.
Why, on recent flight on this airline, I was extremely impressed how, when the pilot declared there was an air traffic control delay at our destination of London Heathrow, food promptly rolled down the aisles -- accompanied by flight attendants, you understand -- as the pilot wrestled for an earlier takeoff slot.
And he got one.
Yes, of course he turned out to be a tall, gray-haired man with a handlebar mustache.
We're talking about British Airways, bastion of so much Britishness.
Sadly, though, it's also an airline that's suddenly being accused of being beastly to its staff.
As Sky News reports, some of the airline's cabin crew are currently on strike.
This seems to happen with a lot of European airlines. Even the pilots like to join in.
The British Airways cabin crew, however, are claiming to be suffering genuine hardship.
One of the strikers, Charly Bacon said that flight attendants take Pot Noodles from planes in order to at least have something to eat.
Should you be unfamiliar with this delicacy, it's a little plastic pot of dried noddles that you fill with water in order to prevent yourself from passing out.
It's a wonder they're allowed to do this, as another British airline -- easyJet -- fired a cabin crew member after she was given a bacon baguette by her boss on a flight.
Bacon, though, insists things are so bad that flight attendants are having to find rudimentary sleeping arrangements.
"I've experienced friends having to sleep in their cars because they can't afford the hotels around the area or they can't afford the crew rooms," she said.
That's not a good look for the airline. Imagine if you're providing customers with a flat bed, while at the same time your cabin crew members are flat out in the back of their Ford Focuses.
British Airways flight attendants are paid a starting salary of 12,000 British pounds (also known as $14,900). At least that's what the union Unite says. The airline says that with allowances and bonuses, it's really 21,000 pounds (around $26,000).
The airline has already extended an offer that has been accepted by other flight attendants' unions.
"We desperately want to resolve this as soon as possible and hope that Unite will accept that offer on behalf of their colleagues," said BA's head of cabin crew Karen Slinger.
Slinger's definition of desperation might need some interpretation.
One way in which the airline is expressing this desperation is by threatening Unite members with having those magical bonuses and other staff perks taken away if they continue to strike. Yes, for two years, even if the strike is settled.
It seems that BA is just one of the airlines that are flying into trouble with their lower-level staff.
On American Airlines, for example, some cabin crew members are claiming that their new uniforms are putting them in hospital.
There appears to be a general tension between airlines that are making more money than ever -- $39.4 billion in profits last year -- and staff who seem not always to be treated as valuable team members.
Which leaves on question from the passengers' perspective: If airlines paid their cabin crew members more, would they be more cheerful?
I've generally noticed over the years that there's a mood malaise across almost all airlines.
Or perhaps it's only the flight attendants who have to work in coach.