Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It's the same with phones, shoe stores, and even dog food.
It's true of airlines too, right?
There are bigger, fancier, more expensive ones. Then there are the tightly-packed, cavalier budget ones.
The trouble is that it's getting harder to tell between the two.
One so-called fancy legacy airline has just reduced the distance between seats to a mere 29 inches. That's less than you'll find on budget airlines like, say, Allegiant or Ireland's legendarily charming Ryanair.
The fancy airline that's putting the squeeze on its passengers is, as the Daily Mail reports, British Airways.
You used to think this brand represented all the raised noses and bent little fingers of Harrod's, didn't you?
Gone are those days.
It is, after all, the airline that took away a meal on many transatlantic flights and replaced it with a little chocolate bar.
British Airways reduction of space is limited, for now, to European flights. It's not as if those flights aren't already subject to a squeeze, even for posh people.
British Airlines' European business class offers less legroom than US airlines do in coach.
You'll never guess why the airline is doing all this. Why, it's to shove a few more seats onto its planes.
Some might wonder that if they do so, people will choose another airline. Willie Walsh, CEO of British Airways' holding company IAG, agrees, but seems simply to accept that possibility.
He recently told the BBC: "If they don't like our service and our prices they'll go somewhere else."
As far as Walsh is concerned, the only thing that matters to people is price and he believes BA is competitive on that front.
In the end, though, what is left of his brand? Doesn't the British Airways logo now stand for nothing more than just another airline?
Increasingly, it seems that US airlines are taking that approach too. It's all about making people believe that fares are cheaper and finding every possible way to extract more money from every single passenger on every single flight.
One day, there will come along an airline that will promise to make your flights a little more pleasant for a little more money.
What a remarkable marketing strategy this would be.