Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

I thought it was a joke.

Then again, a lot of things in this world appear -- to me, at least -- to be jokes that, unfortunately, are also real.

In this case, though, I don't know what to think. Or feel.

For here is the thoughtfully-named P16K Pro phone.

It's big. It's heavy. And it has a battery that goes on and on and on.

And when I say on and on, I mean up to five days of use and up to 40 days if it's just left on standby. 

The battery has, you see, almost five times the Milliamp Hours as, say, a new Samsung Galaxy S9.

Wait, who's behind this bizarre, but intriguing phone? 


For now, it's just a prototype being shown off at Mobile World Congress in Barcelona by Avenir Telecom, a French company that makes the phones that carry the Energizer brand name.

I must confess that constantly charging my iPhone is annoying. Especially as it's sometimes resistant to being charged at all.

The mere thought of a phone that doesn't need charging for at least five days is quite mesmerizing.

But will it be pretty? Will it look good when placed down on a bar, as you're trying to look your seductive best, waiting for your online date?

Well, it's due out in September and might retail for around $738. 

Which, given that the iPhone X will cost you at least $1,000, seems like a relative bargain.

One thing, though, I can't understand.

Why did they give it such a dull name? The P16K Pro phone.

Why not call it the Bunny Phone? 

Published on: Mar 1, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.