Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Some good came from Dr. David Dao being dragged off a plane, his face bloodied.
No, I'm not talking about the savaging of United Airlines' image.
Instead, one happy consequence was that airlines decided to be more realistic about the amounts they would offer to passengers to be bumped from a flight.
Few, though, believed they would ever pay the $9,950 maximum that some airlines declared as their maximum.
Few, indeed, believed they'd pay much more than the paltry amounts they'd already been offering.
But when it came to a 9.45 a.m. Delta flight on Friday from Atlanta to South Bend, Indiana, the bidding became very entertaining.
Delta had overbooked the flight by just one passenger. And, as with the scenario featuring Dao, they were trying to get someone who was already sitting on the plane to give up their seat.
This was an auction, though, where no one was tempted. Not even when the offer was in the thousands.
Passengers tweeted along, as they listened to the number going up and up.
Here was ABC-TV sports director Zach Klein, with his commentary.
Delta offering "$2200 for fans to take the next flight.. you can see a lot more Georgia games" pic.twitter.com/7cVRAlEwC8-- Zach Klein (@ZachKleinWSB) September 8, 2017
You're getting a clue about what was going on with that tweet.
Why was no one budging?
Because these were Georgia Bulldogs fans flying to see their school play the sanctimoniously self-regarding Notre Dame.
To these fans, this wasn't worth $2,200 to give up. Me, I've have taken it and flown straight to Lisbon.
Anyway, the bidding went up to $2,800. Still, no one moved. Another $200 made no difference.
Where did it end?
Tracy Jarvis Smith, creative director of Crush Event Design, succumbed at $4,000.
And here she is, accepting the fame and glory.
Sold!!!-- Zach Klein (@ZachKleinWSB) September 8, 2017
This kind lady volunteered to get bumped.. for a 7pm flight tonight to South Bend.. for $4,000...
Not one fan wanted to get in late pic.twitter.com/gCOwFpz2Hf
So, you see, it pays to book on a flight where you know there will be rabid football fans, for whom rationality is a concept best served cold and in a beer mug.
You, though, will be wondering how many days Smith was delayed. Well, as Klein's last tweet makes clear, it was a mere 9 hours.
These fans were so desperate not to miss a minute of the, um, atmosphere that they weren't even prepared to still arrive the night before the game. (Bars in Indiana are open till 3 a.m.)
You'll be thinking that this must be the first time ever that Georgia will be playing the much televised, but really not all that good Fighting Irish.
Oh, it's the second.
But college football still enjoys that oddly rabid nature. I'm talking about the fans, as well as the coaches.
So if you want to make some money out of an airline, think strategically.
Check your sports calendar. It doesn't even matter if you actually want to fly where the fans are flying.
You're a business person. We're talking pure profit here.