Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

You know the drill.

A team loses. Its fans look for someone to blame. The coach. The players. Hey, perhaps they were even wearing unlucky uniforms.

Losing's never fair to a diehard fan, right?

When the University of Oregon lost to North Carolina in the Final Four, you can imagine that Oregon fans were a little worked up.

Much focus fell on center Jordan Bell. With just a few seconds left, he had chances to corral crucial rebounds after missed Tar Heel free throws. He didn't get the ball.

Bell felt guilty. "I didn't even want to look these guys in the eye," he said of his teammates.

These are kids. This might have been the biggest moments of their lives. At least, that's what many imagine.

Worse, now there's social media. So these players not only experience personal devastation, but have to listen to invective piled upon them by Twitterers.

Bell took to his own Twitter account and offered four simple words: "I am so sorry."

You might have expected so-called fans to leap on this and pummel his words with the spittle of blame.


Message upon message of sympathy poured down.

"Don't be. You all had such a magical year. You made me so proud as a fellow Duck/#LBC kid. Can't wait for next year. #GoDucks," tweeted Starbucks' SVP of Global Communications Corey duBrowa.

"without you we don't win any of these games. Hold you head up you deserve it! #GoDucks," offered Peter Hollens.

"what the hell are you apologizing for? without you, we'd be 0-5 in this tournament, just get em next year," mused Twitterer @DriveThruDuck.

Scroll down the replies to Bell's simple tweet and you'll see so many people prepared to offer humanity, rather than pour scorn.

"Everyone makes mistakes" is a cliché that carries through to corporate life.

There, whole careers are made by wily politicians who find ways to blame someone else whenever a mess is made.

Rarely, if ever, is it one person's fault. More often, there's a sequence of events, a sequence of decisions taken by more than one person that leads to a bad outcome.

Sometimes, it's just bad luck. It's just the way things happen in life. Unpredictably, randomly and, on occasion, mercilessly.

One way to help a team -- whether corporate or sporting -- move forward is if everyone recognizes the truth, rather than seeking a lone scapegoat to make everyone else feel better.

How wise were all those who replied sympathetically to Bell's tweet.

They were aware not only of the realities that led up to this crushing loss. They were also self-aware enough not to heap blame on someone else, just to make themselves feel better.