Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Sell, sell, sell.
The problem is that poor Americans have to put up with sales pitches more often than they have to put up with breathing unhealthy air.
So when a sales pitch somehow finds its way to your more malleable regions, it should be admired.
Which brings us to this piece of email marketing from the L.A. Galaxy.
The soccer team that once hosted the diminished, never-in-the-class-of-Messi, skills of David Beckham has a new star.
The aging and endearingly arrogant Zlatan Ibrahimovic.
Despite his Musketeerish presence, the Galaxy is a middling team that might scrape into the playoffs.
How, then, could its marketing department excite existing fans into renewing their season tickets?
Well, like this.
The team sent an email that reflected Ibrahimovic's character.
The subject line was: "A message from Zlatan." The content was very Zlatan.
So many pieces of marketing could come from any brand.
Marketing directors think certain messages "work," regardless of who might be emitting them.
This, though, could only have come from this team and this star.
I wonder how many people, suitably amused and intimidated, clicked on the link and handed their money over instantly.