Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

There comes a moment in every person's life when they say to themselves: "Why have I been doing things this way all my life?"

This is what many people might feel after witnessing one of the more glorious sales methods of modern times.

For as long as I can remember, bananas have been sold in bunches. 

You go to your supermarket, you buy however many you want and accept the imperfections.

If the bananas are from the same bunch, they'll likely decay at the same rate.

Which, especially if you live in warmer climes, means the latter ones will turn black a little sooner than you'd like.

The alternative, of course, is to buy only two or three at a time.

Now Korea's E-Mart has taken the world's groupthink and cast it aside like a rotten peel.

It sells bananas in one packaging, but each is at a different stage of ripeness.

Now why didn't Whole Foods think of that?

There might be several reasons.

One would surely be that it's time-consuming to group together bananas of varying ripeness.

Another might be that it's going to entail a lot more in labor costs.

Perhaps, though, it's worth thinking of it another way.

This idea creates less waste. Customers might even be willing to pay more in order to not loathe themselves for buying bananas that will go off.

Too many businesses, of course, think in shortsighted ways. 

Yet it's possible to make more money on giving people absolutely what they want -- and, indeed, something they'd never thought of -- than having parity products that merely fight on price.

If I lived in Korea, I'd take one look at E-Mart and think: "There go some thoughtful people whose ideas aren't bananas."

This Entrepreneur Got His Product into Whole Foods Thanks to One Tip
Published on: Aug 11, 2018