Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
When it comes to airlines, there's no point even trying to win.
They hold all the cards and you should feel lucky that they haven't yet shoved you into the hold.
Though just imagine that as a brave new product.
New American Airlines Hold Class. Room To Breathe. Room To Lie Down. Yes, Even With Your Pets!
One frustration among flyers is that ever since airlines started charging for checked bags, they try to make do with carry-ons and then find themselves forced to check those carry-ons anyway.
Even if, that is, the carry-on complies with the airline's regulations.
So UK consumer advocacy magazine Which? Travel thought it would see whether certain European airlines are more prone to checking carry-ons than are others.
What joys it found.
British Airways, for example, made 4 percent of those surveyed check their carry-ons.
With KLM, it was 10 percent. easyJet weighed in at 15 percent.
There was, however, one big winner. Famed budget carrier Ryanair forced customers to hand over the carry-ons 26 percent of the time.
You must decide whether this is merely annoying or whether this adds to the risk of you losing something.
Which? Travel says that gate staff sometimes don't give passengers time to take valuables out of their carry-ons. And valuables placed in the hold often aren't covered by travel insurance.
And then there's the problem of your medication, your reading glasses or your favorite fluffy scarf suddenly disappearing into the hold before you remember to take them out of your carry-on.
Some of those Which? Travel researched suggested that gate agents simply choose bags at random for the sheer entertainment of it all.
Of course there are many aspects to this new painful trend.
Just as some airlines might be a little too enthusiastic about checking carry-ons, so too many people try to drag impossibly large and heavy carry-ons onto flights and hope that they don't get stopped.
Some say Ryanair's 737s simply don't have the overhead space to accommodate all the carry-ons. Which Travel? suggested the maximum number of bags they could accommodate was 90.
A few weeks ago, though, Ryanair said it was sick of passengers trying to shove "half the contents of their home" into their carry-ons.
A spokesman for the airline told me: "Some of these claims from Which? are untrue. Ryanair aircraft can accommodate 190, not 90, standard cabin bags. However, if each passenger brings up to 2 permitted carry on bags then some of these 380 bags will be put in the hold free of charge."
What seemed to irritate some passengers most of all isn't even the fact that they have to wait at baggage claim for their carry-ons to emerge. Instead, it's what they see as subterfuge.
They're forced to check their carry-ons, they say, and then they get on a plane that's half-full and has plenty of overhead space.
Ryanair offered me a riposte to that too: "Ryanair has never claimed that 'passengers will only need to check in bags on exceptionally busy flights,' since all Ryanair flights are exceptionally busy."
The truth, though, is raw.
If it happens to you, what are you going to do about it? Argue? See how far that gets you.