Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Why would anyone want to split up a family?
Please, I don't want to get too far into the politics, because the inhumanity of doing it seems so painfully obvious.
463 parents have already been sent back to their countries without their children.
Who knows how many more there might be and what permanent scars the children might endure?
However, an organization called FWD.us -- created by members of the tech community to lobby for what it sees are more just policies -- is working with the Refugee and Immigrant Center for Education and Legal Services (RAICES) and the Families Belong Together coalition to reunite those ripped apart for political point-scoring and transnational bullying.
One airline has stepped forward to help in this pursuit.
It's United Airlines.
The airline says it's providing hundreds of tickets to get moms and dads back with kids and other family members.
FWD.us president Todd Schulte tweeted his support for United's move:
NEWS: So thankful to announce that @United is jumping in & helping to reunite families. This partnership with United allows us to be able to provide travel to reunited families to get to their next destination with dignity. Thanks for your generosity United! #FlightsforFamilies-- Todd Schulte (@TheToddSchulte) July 25, 2018
How, though, did this all come about? The organization's spokeswoman Leezia Dhalla told me:
We reached out to United because they were in a unique position to provide badly needed support to help fly parents and children to their next destination as they await processing of their asylum cases. We're thankful to United for answering our call and for their generosity in the face of this crisis by providing hundreds of tickets and such amazing care to support these families.
A United spokesman told me that the airline has an extensive network across the U.S., so it could offer considerable assistance quickly.
American Airlines employees were among the first to complain that they didn't want to transport children separated from their parents.
United and Frontier also said they weren't interested in the process of flying children to an uncertain and painful future.
The excessively realistic will suggest United is doing this merely to garner good publicity.
I'm sure the airline's PR people aren't unaware of the potential halo that might hover above United for a day or two.
Somehow, though, when we're talking about kids being separated from their parents, all that matters is humanity.
These days, we could do with a lot more of it.