Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
"Watch this," said a friend.
I do everything my friends tell me to.
So I watched. And I laughed. And I paused to wonder whether I was supposed to be laughing. Then I decided that, yes, that was the point.
But not the only point.
The video I was sent was called Tourettes vs Egg.
It stars Ryleigh Hawkins, a teenager who was diagnosed with Tourette's Syndrome at 16.
Tourette's is an incurable neurological disorder often characterized -- at least in the public eye -- by sufferers cursing uncontrollably and exhibiting exaggerated tics and other body movements.
When Hawkins -- from Pleasant Point, New Zealand -- was diagnosed, she didn't have access to much information.
So she created the Tourettes Teen YouTube Channel. It now enjoys almost 90,000 subscribers.
Her Swearing in Class video has already garnered more than 1 million YouTube views.
Released in June, Hawkins offered a description of it that was beautifully deadpan: "This video is simply me in classes and how I make it not so simple."
That's the thing. Tourette's has made her life not so simple.
Still, instead of letting it control or even defeat her, Hawkins decided to make friends with it.
"I just think I've got it [Tourette's] so why let it get you down?" she told New Zealand's Stuff.
After all the laughter that's been generated by the Swearing and Egg videos, Hawkins' latest is a relatively sober affair.
She simply tries to offer the essentials about Tourette's. She explains how anxiety can bring the effects on more strongly. When she meets fans, for example.
However, she insists: "I don't fake my tics."
She explains how her brain seems to instruct her to have specific reactions in certain situations.
However, she feels governed by certain word associations.
For example, when she's at an airport, she tends to shout "Bomb," which surely must incite awkward moments.
"It's not what I'm thinking. That's the hardest part," she says.
She insists she's been lucky. For whatever reason, she wasn't bullied. This, she says, made it easier for her to think positively about her Tourette's.
Hawkins' authenticity is an utter delight. She doesn't hide her difficulties, and the way she communicates is entirely genuine.
Honestly, whom would you rather watch on YouTube?
One of those half-brained Paul brothers or Ryleigh Hawkins.