Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Let's get the disclosures out of the way first.

I live in the Bay Area.

I do, however, at least question my sanity around once a month.

My sanity rarely replies.

If it does, it says something like: "Will you stop asking me questions, you bald oaf? I'm busy with my Bikram."

If you happen not to live in the Bay Area, you'll likely have a view that everyone is quite nuts here.

I'd like to help reinforce that view.

For here is a new drink that is likely to become all the rage here.

Actually, we don't do rage. So let's say it'll become all the yeah, sure here.

As CBS San Francisco reports, this drink is called the Fog Point Martini.

It's served at the Epic Steak restaurant in San Francisco and is made with Hangar 1 Fog Point Vodka.

You don't know this brand? Neither did I, until I discovered it's frightfully exclusive.

Here's what's exclusive about it: It's made from San Francisco fog.

I'd like to pour you a sentence from the Hangar 1 website: "Fog Point is a true expression of California, distilled. It's also an articulation of our commitment to preserving the fragile ecology of our home state."

Do you want to know how fragile this ecology is? The Fog Point Martini will cost you $43.

There. Doesn't that make you feel fragile too?

How, I can hear you wondering, is this vodka made?

"To create Fog Point," says the website, "we installed our very own fog catchers to turn fog into fresh water. This water is then blended with vodka distilled from premium wine sourced from a sustainable vineyard on the Central Coast."

The fog catchers aren't, I understand, actually people from TaskRabbit. Instead, it's mesh that collects the fog and let's it dribble away into water.

I fee sure that Mark Twain, were he still alive, would only drink Fog Point Martinis.

I feel sure they would warm his heart and lubricate his wit.

I also feel sure he'd be in very exclusive company. Epic Steak's Nick Henry admitted to CBS that he sells only one or two of these martinis a week.

He explained that the buyers are those who are true vodka lovers, those who can "appreciate the fog and the styling."

The fog and the styling. But of course.

Oh, he did mention one other thing. He said the Fog Point Martini drinker is "probably from the Bay Area."


Sep 21, 2016