Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

It's lovely to be a hit. Or, at least, to have a hit.

The sad part about our constantly, um, evolving, connected world is that success doesn't last very long.

You don't need Heidi Klum (or Charlie Sheen, for that matter) to tell you that one day you're in and the next day you're out.

Many wonder what it would be like to have at least two of the things you touch turn to gold. Or, at least, to green.

The Golden State Warriors guard Stephen Curry has some idea.

He's been the NBA MVP twice.

Is there some secret to repeat success? Or is it down to very fine luck, twice over?

Multiple good fortune can happen. I'm sure one or two Vegas patrons have experienced it. One or two.

For Curry, however, it's all very simple. It's all also displayed in a new message from Under Armour.

The brand that's confident enough to leave the "u" in "Armour" -- making it seem like a mixture of metal protection and "amour" -- has just released an ad featuring Curry.

It contains, however accidentally, a fine gem that so many should embrace.

Shots of Curry working ever harder are juxtaposed with fans offering such niceties as: "73-9 and no ring?"

The shame of it.

It's like a thoroughbred horse destined for glory tripping over its feet 100 feet before the finish line.

What is, indeed, the point of excellence if you can't wear an astonishingly ugly piece of jewelry on your finger?

True, Curry could afford to buy one, even though he's one of the less well-paid players on the team.

The message buried in all this, though, is that Curry finds his motivation for multiple successes by quickly deciding that any previous achievement is old.

"Missed championship? That's fresh," he explains.

It's new. It's interesting. And you can make it old by winning it all again.

You can also wipe away the pain of losing to a second-rate, semi-decrepit Cleveland Cavaliers team that oiled itself in good fortune and then wasted a lot of champagne in Vegas. (Disclosure: Golden State Warriors fan.)

Basking in your glories is so tempting. It's even justifiable.

But if you're someone who can only be satisfied by repeat success, then you have to cast all your previous successes to the geriatric ward.

Make them seem older than the Bay City Rollers. Older than the Footsee. Older than Jay Leno's jokes.

It's a mind trick, for sure.

In Curry's case, it appears to involve him putting on a mask and impersonating Anthony Hopkins in Silence Of The Lambs.

Whatever happens to do it for you, find it.

For so many people, it's almost more painful to be a one-hit wonder than to be no success at all.

That's their egos talking, to be sure. They loved the winning, even if it only came once.

But time drifts by quickly. You can fight it by winning more than once.

Before you get too old.

Oh, and here's something that had better be old: Losing by 29 points at home to the San Antonio Spurs.