Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
I sometimes spend whole days wondering about analysts.
Specifically: How do they feel when their analysis has been shown to have as much worth as a blancmange hockey stick?
Perhaps it's a little like being a columnist, really.
Save for the fact that rather fewer people believe columnists will make them a huge profit.
Over the previous months, analysts have been proffering prophecies of doom when it comes to Apple.
The iPhone X isn't selling so well, they said.
Apple's days are numbered because the numbers say so.
The numbers they were looking at appeared to be speculative figures supposedly gleaned from people closely connected to the iPhone supply chain.
Could these people have perhaps been supplying a yanking for the analysts' chain?
You see, Apple seems to have done rather well last quarter. Oddly, it's the 20th time out of 21 that Cupertino has beaten the analysts' expectations.
Which had Apple CEO Tim Cook surely chuckling.
It seems to have had famed investor -- and person who always strikes me as what Colonel Sanders would look like without his beard -- Warren Buffett, positively snorting with what seems like a cross between derision and mirth.
As he explained to CNBC, the more he looks at Apple's business and how it's being run as a whole, the more he finds to admire.
He described it as "an unbelievable company."
"I think it earned almost twice as much as the second most profitable company in the United States," he said.
Apple earns something like $60 billion, he said, "and you can put all their products on a dining room table. That's not the way it used to be in this country."
Apple's very subtle about expanding its product lines.
It's now offering far more iPhones at different price points than ever before, but it still doesn't race into every possible field in the hope of making a quick buck.
Somehow, its products still become the generic names for whole categories.
Actually, talking of fields, Buffett has a simple country analogy for why his Berkshire Hathaway investment company now invests so much in Apple. (Another 75 million shares in the first quarter.)
"Nobody buys a farm based on whether they think it's going to rain next year," he said. "They buy it because they think it's a good investment over 10 or 20 years."
Oh, I know quite a few people who'd be heavily influenced by the rain. Many of them write about tech.
Buffett, though, sees a clear picture for Apple's continued growth over a considerable length of time. So he invests in it with considerable weight.
Sniffing just a little at the analysts, he said: "The idea of spending loads of time trying to guess how many iPhone X's or whatever, maybe, are going to be sold in a given three-month period, to me it totally misses the point."
The thing with analysts is that they're players in a game. The Wall Street game of three-month fulmination is exciting mainly for those who want to participate in that particular game.
It's a sort of fantasy football for the money-obsessed.
Sometimes, though, you have to stand back, examine a company's products and management and take a slightly longer-term view.
Are these clever human beings? Do they have a longer-term vision?
And, as has so very often been the case with Apple, do they bother thinking about real people who consume their products, rather than analysts who are consumed by their own internal games?